'Boston Legal' promotes its time slot move... during an episode

Didn’t get the memo that Boston Legal is moving from Tuesdays at 10 p.m. to Wednesdays at 10 p.m. starting on April 30? No worries. David E. Kelley’s ABC drama is including a jokey nod to the schedule change in the final moment of the April 22 episode, and will follow it up with a 30-second scene that kicks off the April 30 episode, in which Denny Crane (William Shatner) and partners are startled to learn that the weekly firm meeting is shifting from… Tuesdays at 10 to Wednesdays at 10. (Check out a video of the scene after the jump.) “The network will let people know we’re moving, but we couldn’t help but also deal with it the way Boston Legal deals with things — by turning it into a little scene,” says Legal exec producer Bill D’Elia. “It’s irreverent, fun, and inside baseball… We stay in character and treat it like, ‘If you get it, you get it, and if you don’t, you don’t.’”

Of course the series has dabbled in meta-gags before, whether it’s a character humming the Boston Legal theme song or musing, “These past few years I’ve felt this inexplicable compulsion to be someone redeeming, as if I were some regular on a TV show.” (“We’ve broken the fourth wall so many times that we have to go find the fourth wall in storage to even use it any more,” quips D’Elia.) Creative do-it-yourself promotion can’t hurt, considering that the move means the series loses its mammoth Dancing With The Stars lead-in. “If we had our druthers, I think we’d rather stay where we were on Tuesday night,” he says, “but the network game is the network game.”

Right now, the Legal team is more focused on earning a renewal for the fall: The drama, which averages 9.9 million viewers per episode, remains on the bubble. “We expect a decision by the first week in May,” D’Elia notes, “and we feel pretty good about what we’ve done to prove our case.” Pun intended, we presume.

Tags:

Comments (10 total) Add your comment
  • DS9Sisko

    Last week’s exchange – Jerry: “During the strike, I fell in love.”….Tara (confused): “WHAT strike?”

  • Snsetblaze

    Yeah, that exchange was pretty funny.

  • Jesse

    I HEART BOSTON LEGAL. HILARIOUS, HEARTFELT AND HEARTWARMING WITH REALLY SMART ACTING. RENEW IT ABC!!!

  • Inlalaland

    This is a riot! Leave it to David E Kelley. After all, we know HE has to be the one to tell the public they’ve been ousted from their timeslot. We know ABC can’t be bothered!

  • Jenn67

    This show DESPERATELY needs an EW TV Watch!! Come on people at EW.com! I know you love it.

  • duckie

    Love this show – it has to make it. No other writers are as clever and the moving of the time slot being slipped into the script was great!

  • Carol ; Los Angeles, CA.

    I am a big fan of the show. The episode taht aired on Wednesday 5-21-08 ” Patriot Acts” was absolutely incredible. The closing argument that
    Spader makes was remarkable and so true. How can I get a DVD of that episode ?

  • Lorieb

    does anyone the name of the song that was playing at the end of the “patriot acts” episode? would love to use it for my parents 50th!

  • pwhsuor tnyqjsu

    iqenzljob wbqcxnhaf gepfja jksaohi npqedsoh yqcl hvrfzl

  • nezl kvjr

    ymclwasb vxzwguih ncmbuz nqktom axrzjsvot mtkjcyel nufibt

Add your comment
The rules: Keep it clean, and stay on the subject - or we may delete your comment. If you see inappropriate language, e-mail us. An asterisk (*) indicates a required field.

When you click on the "Post Comment" button above to submit your comments, you are indicating your acceptance of and are agreeing to the Terms of Service. You can also read our Privacy Policy.

Advertisement

Latest Videos in TV

From Our Partners

TV Recaps

Powered by WordPress.com VIP