After a decade away, the MTV Video Music Awards are returning to Los
Angeles. According to sources involved with the show, the 2008 ceremony
will be held on Sunday, Sept. 7, at the Paramount Pictures lot in
Hollywood. Expect executive producer Jesse
Ignjatovic to make use of many of Paramount’s stages, rooftops, and
camera-ready city streets for the star-studded show, which will only
air once in its original incarnation. The official press release goes out on
Monday, with host and artist announcements to come soon after.
For the last 10 years, the VMAs have been somewhat nomadic,
taking over Miami for two years (one of which was nearly
washed out due to early Hurricane Katrina rains) and trying out Las
Vegas in 2007, when the Palms Hotel and Casino played host. There
were rumors that this time the awards would be held at the Shrine Auditorium, home to the Emmy Awards, but MTV opted for a bigger and
perhaps less predictable space.
addCredit(“Steve Granitz/WireImage”)
Whoopty-crap. Maybe if MTV actually started playing music programming, the VMA’s could also have a chance to return to relevancy. It doesn’t matter if you hold the awards show at L.A., Las Vegas or Flint, Michigan; If your channel does not air the music videos they are supposed to be awarding, then the VMAS are utterly useless. They’re just wasting a crapload of money on a show that will garner embarrassing ratings because real music lovers at this point understand that MTV is a joke. These piddly ‘artist of the week’ segments playing during the credits of your shows doesn’t suffice as music programming; its just an half-@$$ed excuse for this channel to have the nerve to still call itself ‘MTV: Music Television’. This channel should be called “SCRTV: So-Called ‘Reality’ Television.”
Last years VMAs were the worst I’ve ever seen. I doubt this years will be any better.
I thought it sucked last year when they aired it only once in it’s original format and they’re going to do it again. Not that the show was any good. It was the worst one ever with the year before in Miami right behind it. Go back to radio city music hall in New York with one stage and artists just performing on one stage.
they need to go back to NYC and stick to one HUGE stage where all the action happend, with a hilarious host. the years when chris rock hosted at radio city were the most memorable. viewers don’t give a damn about multiple stages and camera views–it dilutes and fragments the show.
The most memorable vmas were from 1999-2003. It’s been on a downward spiral ever since. When they moved to Miami, than back to New York, then to Vegas last year. Worse to worse to worse. But the worst really was in 2006 when Jack Black hosted. All the winners were weird and the guests seemed disinterested to be there.
Why is this show still even on?
The MTV Awards have been laughable and nearly unwatchable for three years now. Remember last year when the performances were all held off-stage and only shown on the internet? Who cares what city this crap is held in?
Didn’t they try that “We’re only airing it once” strategy last year? It still aired at least 3 times a week for the rest of the month!
MTV sucks now. VH1 who is owned by Viacom also is actually pretty damn entertaining for a channel that doesnt play music. MTV just sucks. MTV you have ruined music.
“The most memorable vmas were from 1999-2003.”
You have GOT to be kidding! I will assume that’s the opinion of someone too young to remember the VMAs 80s and 90s heyday. It doesn’t matter what city you put this crapfest in. The few good videos that are made every year never get played, and what little airtime the others get is wasted on clips from songs whose airplay and Billboard success is manipulated in a board room.
Best VMA would have to be 1992. The musical acts included Nirvana, Pearl Jam, Red Hot Chili Peppers, G N’ R and Elton John, etc. Dana Carvey hosted.
Amen to James’ comment. Last year’s show would’ve been good if they only aired what was going on in the Foo Fighters wing (the Foos, Queens Of The Stone Age, Lemmy, Cee-Lo and Mastodon all performed and no senseless awards were given).
No one cares about MTV video awards. The “awards” themselves are arbitrary and worthless, and there’s no attempt made to really showcase music played by musicians (usually it’s just a dance recital). James, the poster below, does point out that there was a good show in 1992 and he’s right on the money. In addition to the acts he mentions, that show also included the Black Crowes and U2 via satellite from the Zoo TV tour. That was indeed a very good show, and MTV should’ve used that as the blueprint for every year that followed. But predictably, MTV executives and decision makers are all too busy smoking crack apparently.
The best VMAs so far was 2005. because the show was held in a city of heat, hot performances, great host and all the award categories in its glory. now since MTV has gotten the VMAs back to september, the show has gotten a whole lot dumb. there is no more musical categories. What is up with only airing the show once. BET Awards are much better!!!
The Paramount lot unpredictable? It’s called corporate synergy…it’s what “earned” Transformers all kinds of attention at last year’s and this year’s Movie Awards.
Having the awards in Miami, while logistically challenging at times, made the VMAs more fun. Stars were relaxed, like they were on vacation (VIP rooms here are small, indeed, so they can unwind). As an island, South Beach is smaller than Manhattan, thus easier to get around. Yes, it’s hot, but it’s also HOT.
Vegas was a disaster. The categories became a joke. Content-wise, the VMAs haven’t been at their best since 1999. The ultimate irony is that the VMAs aren’t relevant anymore because MTV’s programming is a joke. We’re one awards show away from Lauren & Co. as hosts. Hello.