Rapper-actor-beverage-endorser 50 Cent is adding a new role to his résumé: reality-show host. On 50 Cent: The Money and the Power, debuting Nov. 6 on MTV, he’ll help guide 14 aspiring entrepreneurs, one of whom will ultimately win $100,000 in seed money to found a company. 50, who’s also an exec producer on the show, says he’s aiming for “a total different vibe” from other business-oriented competition series, like The Apprentice or I Want to Work for Diddy.
“I expect [contestants] to behave professionally,” he told EW last month during a break from shooting on the show’s Brooklyn set. “The things that you might be excited to see, or are traditional for reality television, would be the wrong thing for them to do on this show.” He drew on his own rags-to-riches backstory when creating the format. “You come up without finances, it seems like that’s the answer to all your problems — until you acquire it, and then you realize there’s always new obstacles.”
The rapper used the downtime from his hosting duties to work on his fourth studio album, Before I Self Destruct (due Dec. 9), in a “studio truck” parked outside the MTV soundstage. Joked 50: “I’m on location as much as [the contestants] are on location, it’s just not being recorded by the cameras!”