Exclusive: Bruno (a.k.a. Sacha Baron Cohen) Disrupts 'Medium'

Allison DuBois’ psychic powers apparently don’t extend to rooting out serial practical jokers.

On Nov 7, production on NBC’s Medium was temporarily shut down when an extra kept interrupting a tense courtroom scene involving series star Patricia Arquette. Security stepped in and forcibly removed the troublemaker from the jury box, and it’s only then that everyone’s sixth sense kicked in: The unruly actor was actually Sacha Baron Cohen in disguise as his latest Borat-like creation, flamboyant fashion reporter Bruno.

"No one had a clue it was Sacha playing Bruno," whispers a Medium insider. "It’s amazing he was able to infiltrate the set and pull this off."

For the past several months, Cohen has been spanning the globe gathering footage for Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt*, his big-screen follow-up to 2006’s Borat. In September, Cohen-as-Bruno  disrupted fashion weeks in Milan and Paris. And earlier this month, he crashed a rally in support of Prop 8, the gay marriage-banning ballot measure that recently passed in California.

It remains unclear whether Cohen (or one of his accomplices) snuck a video camera onto the Medium set to capture all of the tomfoolery, or whether he’s relying on the show’s producer, Paramount, to voluntarily hand over the unused footage. (The scene ended up being re-shot.) Considering Bruno is being produced by rival studio Universal, the latter option seems unlikely. Then again, Medium airs on NBC, and NBC and Universal are corporate siblings, so perhaps it’s not so unlikely!

A Medium rep had no comment.

* not the real title


Comments (115 total) Add your comment
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  • Corey

    Somehow, I don’t think that title is going to make it.

  • Clare

    How strange out every show he chose to punk it was medium? Seriously?

  • dumbdumb

    YAWN! You suck at your job, talking about shows you want to talk about and not reporting news. You still haven’t said anything about Simpsons 3 year contract, the cancellation of King of the Hill, or the pickup of American Dad. Then again you love your girly shows so much you don’t know anything else is on

  • Jack

    Moehaha! Must have been hilarious once they found out it was him.

  • Rob

    On the other hand, NBC and Universal are owned by the same people so it wouldn’t surprise me if something had been worked out with the network.

  • Los

    I can’t wait for this to come out! Plus it’s good to know that not every American recognizes him even after the success of Borat.

  • nicolars

    Yeah, talking about past-their-prime Fox cartoons would be waaaay more fascinating than this, dumbdumb.

  • Adolf

    What a f*cking nuisance.
    Why is he allowed to get away with this stuff?
    Sasha Baron Cohen is a pig.

  • Ed

    Loud, uncouth, unfunny–Sacha at his finest. What a total tool. To bad they didn’t throw his ass in jail for trespassing.

  • Nathan

    Finally, something interesting happened on Medium. Can’t wait to see Bruno!

  • Nathan

    Also, how could the Medium crew not know that was Cohen, have they been in a cave for the last 7 years?

  • Melanie

    Why do people think this guy is so funny?

  • Anonymous

    Michael and EW,
    The “rumored” title is not real. It was a Defamer joke and various media outlets picked it up, and then Defamer joked about how everyone believed it and yet EW is still reporting it. It’s simply not true! Look it up, it’s embarrassing for you guys.

  • Tony Clifton

    I love how he just disappears into a character and messes with people. He’s like a cross between Peter Sellers and Andy Kaufman. (If the producers of Medium weren’t in on the joke, they’ve have filed suit by now. Also, I thought Medium had been cancelled a couple years ago.)

  • Anonymous

    Austria Gay Tv!!??!!?

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