Archive: February 2009 (79-91 of 92)

Feb 4 2009 02:11 PM ET

Clay Aiken to appear on 'America's Next Top Model'

Categories: TV Biz

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EW has learned exclusively that American Idol’s season 2 runner-up Clay Aiken will participate in an acting challenge with the ladies — and serve as a guest judge on the panel — in an April episode of America’s Next Top Model. Ciara will also stop by for a photo shoot that week but — ah, who cares! Claymates set your Tivo now! The series’ 12th cycle kicks off Feb. 25 on The CW.

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Feb 4 2009 01:34 PM ET

Joe Jonas to Baz Luhrmann: Dude, you free to do a video?

Categories: Music

Note to Baz Luhrmann: If Nicole Kidman passes up the chance to work with you again, there’s always Joe Jonas! Before 19-year-old Jonas Brother became an international heartthrob, he appeared as a “punk kid…on roller skates” in Luhrmann’s 2003 Broadway production of La Boheme. Now Joe (along with siblings Kevin and Nick) wants the Australia director to helm one of the band’s next music videos. “We tried to reach out to him,” says Jonas, who spoke to EW from the set of the trio’s upcoming comedy series JONAS for the Disney Channel. “I think eventually we’ll connect with him. I’d love to work with him again.”

Feb 4 2009 04:05 AM ET

Ask Ausiello: Spoilers on 'NCIS,' 'The Office,' 'Gossip Girl,' 'Smallville,' 'Supernatural,' 'Nip/Tuck,' 'Housewives,' 'Lost,' 'Medium,' 'Numb3rs,' and more!

Categories: Ask Ausiello

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Question: I’m Lost in more ways than one. Did I miss something? If they’re moving back and forth in time, that doesn’t explain why the island seemed to vanish from sight. Clarify, please? — Sandi
Ausiello:
Sorry, you’ll have to take that up with Doc Jensen. He connects the dots. I just dole out the scoop. Speaking of which, the show is casting a role that sounds a lot like a pre-island Ben. The 10-year-old child prodigy is an extraordinarily gifted science student and musician who "is deeply depressed and simply wants to make his parents proud and get their love." Interested actors must have brown hair, brown eyes and strong piano skills. Gotta be lil’ Ben, right? Wrong! (Scroll down to the comments for more!)

Question: Where are you hiding your Office scoop, and can we have some? — Katie
Ausiello:
In my office, of course, and yes, also of course. We caught up with occasional Office director Ken Kwapis at Monday’s premiere of She’s Just Not That Into You and he told us that he helmed "a two-part special episode that will air this Thursday and next Thursday the 12th, titled ‘Lecture Circuit.’ And come April," he added, "I will be directing the 100th episode of the series." In that case, maybe he could tell us a little bit about what happens in it? "A lot of romantic foibles including with Jim and Pam," he said. "But in the next few episodes, everybody will have an emotional pratfall. I have not seen a script for the 100th yet, but I am sure they will outdo themselves.”

Question: The Office seems like the equivalent of Fort Knox these days. Are there any JAM spoilers? — Meaghan
Ausiello:
Sorta. Although Jenna Fischer swears (up and down) that she doesn’t know for sure if Jim and Pam will tie the knot in the season finale, she concedes, "We have 11 more episodes to shoot before the end of the season, so it is very possible." That said, she hopes they don’t marry this season. "I hope it’s next season," she confirms, because "I would like to see them address this engagement more. I feel like it happened so quickly at the end of a random episode, and then we don’t talk about it that much. I don’t want it to become another Pam/Roy scenario, where she is engaged for seven years. We need to make some forward motion." Besides, she concludes, "I think she and Jim really are soul mates and meant to be together."

Question: What can you tell me about Jim and Pam’s wedding? — Kim
Ausiello:
For real? Nothing. So far as anyone knows — or is saying — it hasn’t yet been conceived. For unreal, however, I can give you this: Jenna Fischer, like any TV bride-to-be, has a few ideas about what should go down. "I really want Jim and Pam to get married at Schrute farms," she says. "And I also want there to be something about the wedding that you don’t see on camera. Maybe you just hear it, or there is a photo at the end, or someone recounts it. But I want Jim and Pam to have a private moment at some point. Because they are a part of the documentary all the time, I think it would be nice for them to have some little thing that is just theirs. That would make all the romantics in our fan base happy.”

Question: I’m pretty sure I flew back on the same (insanely fog-delayed) Portland-to-Newark flight with you on Sunday. It was either you or an amazing doppelganger. You appeared to be on personal time, so it seemed rude to approach you. — Lori
Ausiello:
I believe it’s always good to trust your instincts in those situations. (And for the record, I slapped that flight attendant in self defense. I am not a violent person.) 

Question: Could you please give us some scoop on Numb3rs? — Lauren
Ausiello:
I’m hearing the season ends with an action-packed episode that finds a regular character in a terribly dangerous, possible fatal, situation.

Question: Do you hate 90210 or something? Give us some good scoop! — Sam
Ausiello:
Hate it? The show is awesome! Just kidding, I haven’t seen an episode in months. But several trusty sources tell me it’s about to get really good, so I’ll probably start watching again next week — if for no other reason then to prep for Tori Spelling’s arrival in March. Speaking of which, I hear Tori’s bestest frenemy, Shannen Doherty, is returning for one more episode in May. Could this be the Brenda-Donna reunion we’ve been waiting for?! Sure couldn’t! I’m told the two won’t be sharing any scenes. Bum-mer.

Question: Got any Desperate Housewives news? — David
Ausiello:
Orson’s darker underbelly will rear its ugly head again. "He starts to steal things," reveals the klepto’s portrayer, Kyle MacLachlan. "It isn’t a burglar thing. He starts taking things that don’t belong to him, often from his friends and neighbors. I don’t know where that is eventually going to go, but it’s going to be delicious."

Question: I’ll take one large Medium scoop to go, please. — Tim
Ausiello:
The show will air a special two-hour episode in May that tackles an issue I know a little something about: crazed stalkers. "Allison’s public now, and along with that comes certain complications," explains executive producer Glen Gordon Caron. "And one of them is that there is a gentleman [played by Underworld's Tony Curran] who authentically believes that her very existence runs contrary to the will of God. He threatens to kill her, so she starts to require police protection. The episode takes some very interesting turns."

Question: Any spoilers for us Nip/Tuck fans? — Shelley
Ausiello:
The show’s sixth and final season is closing in, and that can only mean one thing: It’s time to introduce the dreaded TV staple known as the previously-unknown relative (see also: Cousin Oliver). Producers are currently casting the role of Sean’s estranged younger brother Brendan, a meth addict who lives in a nature preserve.

Question: I recently saw a photo of Nate and Blair kissing in an upcoming episode of Gossip Girl. What the hell?! We waited all season for Blair to get together with Chuck! Please say it won’t last. — Clare
Ausiello:
Let’s ask exec producer Stephanie Savage about that incriminating photo: "I think they look really cute together kissing in the snow." Um, let me take a different approach. What does the rekindled N and B romance mean for C and B? "Tell those Chuck and Blair fans to hang in there." That’s better.

Question: Anything at all on Smallville? I’ve noticed nothing’s been mentioned in a few weeks. — Scott
Ausiello:
Is that your passive-aggressive way of calling me a Lazy Susan? If so, nicely played, my friend. Very subtle. Anywhoo, by now you probably know that episode 19 finds Lois concocting her very own superhero alter ego, Stiletto, in an effort to smoke out the Red Blue-Blur. (She attacks bad guys with her pointy heels. Get it?) Well, what you may not know is that in that same episode, Chloe willingly begins harboring a fugitive whose name rhymes with Broomsday. (Second hint: He turned her wedding day into a low-budget Cloverfield.) And being the dutiful hostess that she is, she even throws in free meals. Wait ’till you see what, er, who she serves for dinner on Day One.

Question: You publish an all Grey’s Anatomy special edition Ask Ausiello and say absolutely nothing about Mark and Lexie? Tsk tsk tsk, Mickey. I’m disappointed. But being the big person that I am, I’m giving you a chance to make up for it. So, what have you got? — Alexandra
Ausiello:
You’re a peach, Alex. In tomorrow’s episode, Mark confesses his love for Lexie, but I’m attaching three asterisks to this spoiler. Asterisk 1: It’s actually Derek he tells. Asterisk 2: He doesn’t say it as much as he implies it.  Asterisk 3: Izzie *** ****  ******!

Question: Got any juicy Grey’s Anatomy scoop? — Martin
Ausiello:
There was a rumor going around Friday that Katherine Heigl had finally wiggled her way
out of her Grey’s contract. However, an ABC insider vehemently denies it. The source
insists that Shonda Rhimes has already mapped out the final episodes of
the season and nothing in them points to an imminent Izzie exit. Well, except
for that whole ****** thing.

Question: Why do you torment me so? You decide to devote an entire column to
one show
and you choose Grey’s Anatomy?! How about an all Supernatural
column? — Katy
Ausiello:
Would you settle for an all Supernatural answer instead?
The final three episodes of the season can be summed up in three words:
Dean vs. Sam. Also, the kid who
plays Mary Louise Parker’s son, Shane, on Weeds has been cast as a ghost in a
spring episode.

Question: Any word on what will be up with Ryan when he returns to The Office? — Melanie
Ausiello:
Let’s just say he’ll be a changed man and leave it at that.

Question: Does Balthazar Getty being on "recurring guest star"
status next season on Brothers & Sisters mean that his plan to take over Ojai will fail, thus
leaving it entirely under Holly’s control? Please, say it ain’t so. –
Leila
Ausiello:
She should be so lucky. No, another Walker will step in to replace Tommy by the end of the season, much to Holly’s horror.

Question: I wanted to float a theory I had concerning the possible
return of Amber (Anne Dudek) to House. Now, I’m no expert, but you
reported on a "cataclysmic" event that will occur on the show, and Hugh
Laurie said something about it mainly taking place in House’s head. I
think maybe that has something to do with Dudek’s resurfacing. Pure
speculation, but it seems she’ll
return in some sort of dream or hallucination sequence and not
(fingers
crossed)
as a ghost. — Cory
Ausiello:
I can neither confirm nor deny your theory, but it makes
sense to me. Also making sense is the show’s decision to hire the
wonderfully wacky Judy Greer to guest star as an upcoming
patient-of-the-week. She’ll play a woman who claims a cat predicted her
death, because said cat only sleeps next to people who croak. That’s my
Judy!

Question: Remember Law & Order? Scoop, please? — Jennifer
Ausiello:
Shocker! The mothership is developing an episode
inspired by the Bernie Madoff scandal. The L&O version centers on a
wealthy businessman in his 70s named Arthur Madison whose entire empire
was financed by a Ponzi scheme. And now for the L&O twist: When the reporter who was about to blow
the whistle on him turns up dead, Madison’s wife becomes a prime
suspect.

Question: Doesn’t your brother, David, work for the DEA? If so, you
should have some info on the new season of Spike’s DEA show, right?  –
David John
Ausiello:
Right you are David, er, John (wink, wink). Here’s what I know: Season 2 starts next Tuesday and, based on this trailer, it looks amazing. Thanks for the question David, er, John!

Question: How about a scoop about Army Wives? — Carrie
Ausiello:
The show is adding two new
characters, both of them African American. Viola is described as
vivacious, maternal and a new positive force for the wives. Terrence,
meanwhile, is an attractive community organizer in his 40s (It’s
Obama!) who specializes in mental health issues (Or not!).

Question: No fair! You wasted my birthday wish in that all-Grey’s AA! I demand NCIS scoop! — Chris
Ausiello:
You say wasted, I say included for comic relief. Regardless, I do owe you an NCIS scoop. In an upcoming episode, McGee goes on an eBay tear when he tries to replace a coworker’s prized possession that he destroyed.

That’s a wrap! Send questions/answers/anonymous tips to ausielloscoop@ew.com. Thanks for playing! (Additional reporting by Andy Patrick, Carrie Bell and David Ausiello)

More TV Scoop:
Kyle XY axed
House‘s Thirteen speaks out
Prison Break spoiler alert

Feb 4 2009 03:38 AM ET

'Numb3rs' teams up with two Lakers

Categories: TV Biz

Numb3rs is taking it to the hoop with a few NBA players. In the March 13 episode of the CBS drama, Charlie (David Krumholtz), Larry (Peter MacNicol), and Alan (Judd Hirsch) assume coaching responsibilities for a sad sack college basketball team. When Charlie’s math doesn’t save the day, Larry winds up recruiting two surprising ringers: Los Angeles Lakers All-Star Pau Gasol and teammate Jordan Farmar.

Feb 4 2009 01:09 AM ET

Ratings: Super Bowl XLIII scores a weekly win, among other achievements

Categories: TV Biz, TV Ratings

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No shocker here: Super Bowl XLIII was far and away the ratings winner for the week ending Feb. 1. The big game drew an average of 98.7 million viewers and 151.6 million total watchers. (What’s the difference? Total audience measures viewership for all or part of a broadcast; average viewership measures average viewership per minute. Make sense? Sure hope so.) And actually, as we reported, according to NBC, this year’s Super Bowl — in which the Pittsburgh Steelers eked out a win over the Arizona Cardinals — was the most-watched game in history, coming in just ahead of last year’s showdown, which drew an average of 97.5 million viewers and 148.3 million total. Usually networks don’t talk up total viewership, but since the number is so huge in this case, NBC must have seen that as a reason to boast about it. Needless to say, you can bet that execs at the Peacock are doing a little jig right now.

Using that huge Super Bowl audience as a launch pad, NBC’s The Office filled the coveted post-game slot and ended up at No. 5 for the week, with 22.9 million people tuning in. That special one-hour episode nearly doubled the typically low-rated show’s previous series high, which was 11.2 million viewers for its 2005 premiere; perhaps some of
those new watchers will follow The Office back to its regular Thursday night timeslot. (For what it’s worth, after last year’s big game aired on Fox, an episode of House nabbed an audience of 29 million.)

The rest of the Top 20 also didn’t shock much. Instead of just two entries from American Idol, Fox’s karaoke smash took the Nos. 2-4 spots this week, racking up a total of 77.5 million total viewers over three airings on Tuesday, Wednesday, and Thursday. CBS turned in six procedurals and a repeat of Two and a Half Men; Fox brought House, new hit Lie to Me, 24, and Fringe; NBC added The Biggest Loser; and ABC turned in Lost and The Bachelor in the Top 20. The full list is after the jump.

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1. Super Bowl XLIII | NBC | 98.7 million
2. American Idol | Fox | 27.4 million
3. American Idol | Fox | 25.5 million
4. American Idol | Fox | 24.6 million
5. The Office | NBC | 22.9 million
6. CSI | CBS | 20.2 million
7. NCIS | CBS | 19.2 million
8. House | Fox | 15.7 million
9. The Mentalist (R) | CBS | 15.2 million
10. Without a Trace | CBS 13.0 million
11. Two and a Half Men (R) | CBS | 12.8 million
12. Eleventh Hour | CBS | 12.7 million
13. 24 | Fox | 12.2 million
      Lie to Me | Fox | 12.2 million
15. Fringe | Fox | 11.6 million
16. Lost | ABC | 11.2 million
17. The Biggest Loser | NBC | 11.1 million
18. Hell’s Kitchen | Fox | 10.9 million
19. The Bachelor | ABC | 10.6 million
20. Criminal Minds | CBS | 10.2 million

READ FULL STORY »

Feb 3 2009 07:55 PM ET

Ratings: 3-D 'Chuck' scores, 'Heroes' still less than super

Categories: TV Ratings

NBC promoted its Monday night lineup all throughout Sunday’s Super Bowl but only ended up with mildly successful results. The action comedy Chuck, armed with a 3-D episode and a guest turn by Lost‘s Dominic Monaghan, earned 8.4 million viewers, a nice 800,000 jump from the last original episode in December. With 8.5 million eyes last night, Heroes also grew from its previous new episode by about 700,000; still, the number is disappointing compared to what that show used to pull in during its heyday. The return of Medium also drew mixed results with only 8.5 million viewers — not a huge number, but almost double what previous time slot occupants My Own Worst Enemy and Momma’s Boys were able to pull in.

 
   
   
      

      

      

   

   

      

      

      

   

   

      

      

      

   

   

      

      

      

   

   

      

      

      

   

   

      

      

      

   

 

Time Show Viewers (in millions)
8 p.m. House (Fox)
The Bachelor (ABC)
Big Bang Theory (CBS)
Chuck (NBC)
Gossip Girl (The CW)
14.7
11.0
10.9
8.4
2.3
8:30 p.m. How I Met Your Mother (CBS) 10.2
9 p.m. Two and a Half Men (CBS)
24 (Fox)
Heroes (NBC)
One Tree Hill (The CW)
16.5
11.3
8.5
2.6
9:30 p.m. Worst Week (CBS) 10.0
10 p.m. CSI: Miami (CBS)
Medium (NBC)
True Beauty (ABC)
16
8.5
6.9
Feb 3 2009 01:59 AM ET

Exclusive: 'Greek' cuts a sister (major spoiler alert!)

Categories: Greek

Greekseason2_lGiving new meaning to Hell Week, a major cast-member on ABC Family’s Greek has been pink-slipped. But I have to warn you: This piece of news qualifies as a DEFCON 1 spoiler, as the actress in question figures prominently in a major ongoing storyline. In other words, read on at your own damn risk!

Okay, here we go: Sources confirm to me exclusively that ding, dong the witch is dead. The witch in this case being Zeta Beta beeyatch Frannie, played with wicked zeal by Tiffany Dupont.

Although a rep for the ABC Family hit declined comment, my Greek
mole tells me that Dupont will not be returning as a series regular for
the show’s just-announced third season. The decision, per the source,
was primarily a creative one, although budget considerations were a
factor as well. 

Don’t expect Frannie to go quietly into the night though (as if!).
Casey’s arch nemesis will be featured heavily in the second half of
season 2, which picks up on March 30 where last October’s cliff-hanger
left off: With the evil genius going rogue and forming her own rival
sorority, Iota Kappa Iota.

In light of this news, I’m guessing her plan backfires. Either that or
the ZBZ house falls on her during a freak tornado. Actually, scratch
the Greek tragedy theory: I’m told producers hope to bring Dupont back as an
occasional guest star.

What do you think? Sad to see Greek‘s answer to Alexis Carrington go?
Or was Frannie’s scheming sister act starting to grate? Sound off below!

Feb 3 2009 12:23 AM ET

Jennifer Hudson plans six-week U.S. tour this spring

Categories: Music

As the rave reviews roll in for Jennifer Hudson’s national anthem rendition before Super Bowl XLIII last night — her first public performance since tragedy struck her family in October — the singer is already preparing to launch a full U.S. tour. Manager Damien Smith tells EW that the Dreamgirls Oscar winner will headline a roughly six-week run in theater-sized venues beginning in late March or early April. “Everybody stay tuned,” says Smith. “You’ll be seeing a lot more of her.”

More on Jennifer Hudson:
Jennifer Hudson’s Super Bowl National Anthem: Flawless! Effortless!
Did she lip-sync? Do we care?
Jennifer Hudson Talks Sex and the City

Feb 2 2009 11:12 PM ET

Super Bowl update: NBC says game was most-watched ever

Categories: TV Ratings

It turns out that Super Bowl XLIII’s ratings were even better than early estimates indicated: The Pittsburgh Steelers’ dramatic victory over the Arizona Cardinals scored the second-largest numbers ever for the Big Game, averaging 95.4 million viewers for NBC — outdone only by last year’s at-least-as-memorable Giants-Patriots matchup, which tackled 97.5 million for Fox.

Incidentally, TV trivia geeks, that also makes Sunday’s game the third-most-viewed telecast in history. No. 1? The M*A*S*H finale in 1983, with 106 million viewers

TUESDAY UPDATE: NBC is now saying that this year’s game was the most-watched Super Bowl in history, with an average of 98.7 million viewers. Still, that total trails the M*A*S*H finale by some measure.

Feb 2 2009 07:37 PM ET

Jimmy Fallon to be a guest on Conan O'Brien's 'Late Night' Feb. 11

Categories: TV Biz

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We’ve already seen Jimmy Fallon drop by The Tonight Show to get advice from Jay Leno on filling Conan O’Brien’s seat. Now, Fallon will ask the man directly: He’ll be a guest on Late Night on Feb. 11, EW.com has learned. Fallon inherits the 12:35 a.m. slot at NBC on March 2.

Read more:
Jimmy Fallon attempts first monologue. Watch it. And laugh?
Jay Leno to Jimmy Fallon: The bigger stars are not necessarily the best talkers
Jimmy Fallon’s Late Night video blog: Stand still, will ya?
Jimmy Fallon to take over for Conan O’Brien in ’09
Margeaux’s Mix: The Roots join Late Night?

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Feb 2 2009 05:49 PM ET

Ratings: Super Bowl strong, but doesn't top last year

Categories: TV Ratings

Super Bowl XLIII delivered just as much drama as last year’s matchup, but not quite as many viewers. Sunday’s Pittsburgh Steelers victory over the Arizona Cardinals turned in a 42.1 rating for NBC, according to early Nielsen estimates — that’s about 6 percent down from last year’s outing on Fox, when the New York Giants pulled off a final-seconds upset of the New England Patriots. (Because the event is live, final tallies of the number of total viewers aren’t available yet.) But it’s still a solid performance in line with the previous three years — and NBC can use any solid performance it can find these days, especially with numbers this big.

Feb 2 2009 05:45 PM ET

Special Edition: Ask Ausiello about 'Grey's Anatomy'

Categories: Grey's Anatomy

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Tired of Grey’s Anatomy shanghaiing 80 percent of Ask Ausiello week in and week out? Or are you peeved that it’s not 100 percent? Well, I finally figured out how to make everyone happy… at least this week: Feast your eyes on this, a special, one-time-only edition of AA that focuses exclusively on Grey’s — or more specifically, on this week’s pivotal episode, which I have just seen.* Let’s get this Q&Grey’s started!

Question: How and when is Izzie’s "condition" on Grey’s going to be revealed? — Sarah
Ausiello:
Officially, the dead-guy-sexing resident won’t be diagnosed for a few more weeks. Unofficially, however, we will get our first clue into what’s ailing her at the end of Thursday’s episode. There’s another twist, yes, but luckily, it’s one only an idiot wouldn’t see coming. Here’s a hint just for those special folks: Izzie isn’t anemic.

Question: Is Dr. Bailey going to take over as the head cardio surgeon? — Dee
Ausiello:
While I can’t confirm that, I can confirm that she receives some potentially career-altering news.

Question: Do you have any Grey’s scoops? — Bryan
Ausiello:
Thursday’s ep features one of the funniest, all-female group
hugs ever. Also, there’s a bawdy cafeteria scene that is so
quintessentially Grey’s that it reminded me how much I miss the good,
ol’ show. Oh, and did I mention the girl-on-girl action? ‘Cause there
is some!

Question: Anything new on Cristina and Owen? — Gaby
Ausiello:
Lots of cheesy, slow-mo, piano-scored interludes will give
way to an emotional collapse that is either extremely moving or
ridiculously over the top. I haven’t made up my mind yet.

Question: Can you help a girl out and give us anything on Cristina and Hunt? — Erin
Ausiello:
This may or may not shed light on the above spoiler, but this
week marks the arrival of Laura Allen (Dirt) as a woman from Owen’s
past.

Question: It’s my birthday, so I wondered if I can have some delicious NCIS scoop? — Chris
Ausiello:
Happy birthday, and… no. Sorry, this is a special edition
of Ask Ausiello that focuses solely on Grey’s Anatomy (see above for more). Check back on
Wednesday for the regular non-discriminatory AA. That may have what
you’re looking for. 

Question: My wife made me watch all five seasons of Grey’s Anatomy, and
I have to say I enjoyed every bit of it. My question is: Do you have an
update on T.R. Knight? Is he leaving? — Dennis
Ausiello:
Nothing official’s been decided, but I suspect Thursday’s ep
may have been the straw that broke the underused actor’s back: George
is literally on screen for about 10 seconds.

Question: Any Mer/Der news you can share? — Lindsay
Ausiello:
By the end of this week’s episode, I’m pretty sure everyone
in Seattle Grace (patients included) will have seen that damn ring except poor Meredith.

Thoughts on scoop above? And what do you make of this experimental AA
spin-off? Super-fun warm-up for Wednesday’s main event or an
unnecessary diversion that runs the risk of diluting the original?
Sound off below!

*The above statement does not preclude me from including Grey’s Anatomy questions and answers in this Wednesday’s Ask Ausiello.

Feb 1 2009 11:00 PM ET

'SNL': MacGruber brought to you by Pepsi!

Categories: TV Biz

Product placement has become a (fairly) accepted practice in television, but that doesn’t mean it has lost its power to shock. During Saturday’s edition of SNL, a MacGruber skit played like a veritable commercial for Pepsi. And just so you know, it was; an NBC insider confirmed that Pepsi ponied up some cash for the prime real estate in late night (Pepsi is also advertising during the Super Bowl on NBC and sponsored the concert Thursday in Tampa’s Ford Amphitheater that served as a kickoff to the big game).

Though integrating sponsors into the net’s popular late night show should certainly represent a feather in the cap for NBC Entertainment Co-Chair Ben Silverman (whose mandate has long been to find new revenue streams for the ailing net), such practices remain a bone of contention among Hollywood unions like SAG. In fact, the actors want to benefit financially from product placement in their next contract with the conglomerates, along with the power to say no to, like, holding a can of Pepsi in a movie or TV series. The actors, by the way, have yet to sign that new deal, but let us not digress. Check out part three of last night’s skit below.

Update: The MacGruber skitvertisement also ran as a stand-alone ad during the fourth quarter of the Super Bowl.

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