Scoop: ABC defends moving 'Ugly Betty' to Friday

Uglebettyamerica_l_2
Ugly Betty
fans are pretty peeved.

ABC’s announcement this morning that it’s banishing moving the once-mighty comedy to Fridays next season to make room for its buzzy new drama Flash Forward on Thursdays at 8 p.m. has elicited a chorus of “WTFs?!” from the show’s rabid followers. But Alphabet president Stephen McPherson insists shifting the show to the TV graveyard known as Friday should not be interpreted as a sign Betty is on her last legs.

“I love the show [and] America [Ferrera] is one of our biggest stars,” says McPherson. “[But] you look at [Betty‘s declining ratings on] Thursday night and we think we have a big opportunity with Flash Forward. You have to make some bold moves sometimes. To me, I’d love to see [Betty] have a great run on Friday night the way Ghost Whisperer has [for CBS].”

In other ABC scheduling news, McPherson confirmed the demise of Cupid, The Unusuals, According to Jim, Samantha Who?, and In the Motherhood. To track the status of all your favorite bubble shows, bookmark my Fall TV Cheat Sheet. To see ABC’s complete fall schedule, head to the Hollywood Insider blog. And for up-to-the-minute renewal-cancellation-pickup scuttlebutt throughout
upfront week, stay close to both my blog (the one you’re reading now!)
and Twitter feed.

More TV Scoop:
ABC cancels Samantha Who?
Katherine Heigl gunning for another Emmy
Lost‘s Juliet mystery solved?
ABC renews Castle, Better Off Ted
Burning Prison Break finale Qs answered
Fox renews Dollhouse

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Comments (83 total) Add your comment
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  • Ferret

    It’s going up against Dollhouse.
    Good thing I haven’t watched Ugly Betty since the middle of the second season. That show has gone down the tube creativity wise. Started out sooo amazing, first season was the best.

  • marc

    Michael, I respect your reporting, but you can’t fault ABC for moving UB to Friday and I love the show. It’s been 4th in its timeslot even finishing behind KATH and KIM when it was on, even though GA follows it. I feel like you are just trying to rile up its fans. This is a DVR world, people can watch it whenever they want. If it gets close to the 2.0 it is averaging now, I am sure ABC will be happy to leave it there for a long time

  • dhyane

    unless YOU have absolutely nothing to do on a friday night or crippled,bed-ridden,WTF????? moving it to friday night IS DEFINATELY GONNA KILL THE SHOW..stephen mcperson YOU ARE A BLOODY LIAR!!!!

  • Jack

    Thank you ABC. As a devoted Betty fan, i’m sad. U can be sure that this will be Betty’s last season now. Friday is the worst day of the week, televionwise.

  • AmyK

    Never watched Ugly Betty and won’t watch the new show they are putting in its time slot. I’m already booked, Bones and Survivor are on during that time. Don’t have room to add a third show. Sorry ABC, you suck! If it weren’t for Castle I’d never watch another new show you put out, especially after what you did to Pushing Daisies.

  • Sm

    So they’ve banished UB to Friday’s and are likely going to pit it against Chuck or Dollhouse — are they trying to kill all these shows at once?

  • Chris

    We tape it and watch it on Friday anyway. Guess it works out for us.

  • DB

    Death knell. :(
    But, on the bright side – since they’re moving it to 9:00 on a friday, can Marc get a boyfriend he can actually kiss? Honestly.

  • MJMN

    This doesn’t bother me. I DVR too many things on Thursday night as it is so I actually like that some of the shows I like are moving to Friday – I only tape/watch The Soup that night.
    And with DVR, it really doesn’t matter which night a show is on, as long as I can record it!

  • EveatEden

    I wasn’t terribly upset about the move to Friday until I discovered its 9pm and against Dollhouse!! Good thing my cable box dvr can record 2 shows at once. Sucks that they are going to have to fight for ratings though :(.

  • Ailene

    The move is pretty convinient for me because the time always clashed with smallville, so I’d have to choose which one to watch live…it is worrying though. I hope it doesn’t kill the ratings.

  • Adam

    Ghost Whisperer, Dollhouse, Betty, Flashpoint… who said Friday Nights were dead!

    http://tvdonewright.com/2009-2010-season-preview/

  • mswain28

    ABC is REALLY ticking me off this year. First they cancel Pushing Daisies, then Samantha Who, and now they are banishing Ugly Betty to Fridays. And yet they renew Scrubs which was very uneven this year and will not be the same without Zach Braff (even in a limited capacity). WTH?!?!?!

  • Jp

    Good riddance. This show has not been good since its breakout first season.

  • Stacey

    Stupid rationalization. Ghost Whisperer has had it’s entire run on Fridays and has been able to build up a base. Kicking Ugly Betty to Friday means that you’ve lost faith but isn’t ready to kick it to the curb yet. I would pick Ghost Whisperer that is known than a show that was kicked from Thursday to Friday. Did “Bones” really dent the ratings so much with it’s move to Thursdays. Maybe they are trying to get it out Fox’s way…

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