WHO: Peacock entertainment prez Angela Bromstad, alternate programming and production VP Paul Telegdy, and the ghost of ex-chairman Ben Silverman.
PREDICTIONS: Silverman postmortem, lots of chatter about the late-night wars and Leno’s move to 10 p.m., possibly some Paula Abdul reaction…
9:44 am/PST: Not even the promise of a “hot breakfast” could drag me to this morning’s Wake Up With Al [Roker] panel. Don’t we already wake up with Al? The whole thing is confusing to me.
9:48 am: Appropriately, the first two words uttered are “Ben” and “Silverman.” The context: Why didn’t any of his summer experiments (Merlin, The Philanthropist, etc) work?
9:52 am: The Paula Abdul question! Might she come work for NBC? “Paula is an exceptional talent,” says Telegdy. “We have no specific plans for her, but I read the breaking news last night and wouldn’t rule anything out.”
9:53 am: On losing Bryan Fuller again on Heroes, “He was there to get them back on track,” says Bromstad. “Our deal with Bryan now is development. We’re looking forward to his development…. He’s no longer in the writing room and the show is doing exceptionally well creatively.”
9:54 am: Bromstad says it was always Silverman’s plan to come in, run the network into the ground, and then walk away in disgrace. Here’s how she actually put it: “This has always been Ben’s plan to transition back to his entrepreneurial roots. I don’t think he was looking to be at NBC for a long-term thing.” (This gets a huge laugh in the ballroom.)
9:59 am: On the narrowing gap between Conan and Letterman, Telegdy points out that “all but one night [Conan] has won in 18-49.” Adds Bromstad: “The true test is going to come this fall.”
10:01 am: On the ratings failure of Kings, Bromstad says the show was the victim of an overly-complicated premise. “In a really crowded marketplace people want to know what something is about,” she says. “That was a very complex idea… too difficult to sell in a 30-second spot.”
10:05 am: “Based on our research, this is going to be a long-term commitment for us,” Bromstad says of the Leno experiment. “We feel really good about the 10 o’clock alternative.”
10:06 am: In case you were curious, here’s the NBC brand in a nutshell: Fundamentally positive, relatable characters who possess an optimism. “I think we have fallen short of it in the past couple of years,” Bromstad admits. “It’s our goal to bring back the high quality, sophisticated programming.” (Provided the premise can be boiled down to 10 words or less.)
10:13 am: On delaying Friday Night Lights until next summer, Bromstad says, “Unfortunately, it doesn’t have the ratings to justify putting it on the fall schedule.”
10:14 am: Southland underwent some retooling over the hiatus. “[The show] tried to do too much in those [initial] six episodes,” says Bromstad. “It became [too] serialized. It’s now going to focus on Regina King and Ben Mackenzie and those two sets of officers.”
10:14 am: The bloated two-hour Celebrity Apprentice episodes are here to stay — whether you like it or not! Ditto America’s Got Talent and Biggest Loser!
10:20 am: The decision to pass on another season of Medium was primarily a financial one, says Bromstad.
10:21 am: Bromstad has read the first four Chuck scripts and the show “is on a great track creatively.” That said, there are no plans to move up its midseason launch. She doesn’t rule out increasing the show’s 13-episode order and allowing fresh episodes to “run over into the summer… those are discussions we will continue to have.”










“…the show is doing exceptionally well creatively.”
What show is NBC talking about? They are so clueless.
Chuck!
Aloha! fuf
Well, we actually haven’t seen Season 4 yet, and things were looking up in the “final five” of last season, and Fuller basically laid out the story arc for this year, and the trailer looks solid. I’ll give it another shot.
“High quality, sophisticated programming”…or to paraphrase what they said about Kings, as long as the “sophisticated” premise can be sold in 30 seconds.
Haha you’re right! Kings was the definition of high quality, sophisticated programming. NBC definitely promoted the heck out of the premiere, but all the promos really told me was something about a crown of butterflies. They did not know how to promote it correctly. The main reason I tuned in was because I heard two words: Ian McShane. I didn’t even need to know beforehand what i was about. I guess the rest of America isn’t like me.
Why are they knocking Southland? Wasn’t it one of the most acclaimed shows of last spring? Did they really just fix what weren’t broke?
“Unfortunately, it doesn’t have the ratings to justify putting it on the fall schedule.”
#1 – half the show on this network don’t have the ratings to justify being on the air.
#2 – Why would in be on the fall schedule to begin with? DirecTV has the rights to air it in full first.
Everything this lady has said makes her look like an idiot.
I totally agree… after reading this post I get the impression that NBC is determined to hold tight to their 4th place standing. Other than the late night shakeup, I don’t see any deliberate changes they’re making from last year.
Is Southland dropping the other cast members then? I thought it was good that way…
Not impressed with Bromstad’s comments, so far.
I gave up on Heroes. The whole “Sylar becoming Nathan” thing did it for me. And as for the summer shows, I like Merlin!
I like Merlin too! I think it’s a great show for the summer.
I like Merlin too. But I think we’ll be forced to see season 2 via *ahem* alternative means. You suck, NBC!
“In a really crowded marketplace people want to know what something is about,” she says. “That was a very complex idea… too difficult to sell in a 30-second spot.”
So apparently we’re all trapped in an alternate reality where Lost was canceled 4 seasons ago.
ATTN TV EXECS. Want to know why HBO keeps winning all the Emmy’s? Because they don’t assume that their viewers are idiots.
They could have sold Kings in a 30 second spot if they had advertised it as the sweeping epic it was instead of a lame soap opera…
love the live blog!
There was nothing wrong with SOUTHLAND. Why change it?
Wait what?
Southland is losing members? It was fine the way it was! Regina King’s character wasn’t even that great! Please someone explain this!
And what is this about FNL airing in the SUMMER? Are you kidding me? Southland only has 13 episodes so what could they possibly air in the spring to take FNL’s place? oh yea, more junk reality TV. Way to go NBC.
I totally agree. I loved Southland the way it was. I hope they don’t turn it into crap. One of the few shows my husband and I enjoyed together.
The reporting for this press tour diary has been really shallow and spotty, so don’t be surprised if that is a typo. I have heard NOTHING elsewhere to say we have to wait til next summer.
NBC said it would be airing in the summer back when they announced their 09/10 schedule about 3 months ago. You haven’t heard anything elsewhere because no one is reporting on old news.
Just as Southland was getting interesting for all the characters they go and muck with the show. I sense Southland will be quickly cancelled. I liked it just the way it was. Yes NBC we are not IDIOTS! I can follow Lost, Fringe, True Blood just fine thank you.
“High quality, sophisticated programming”….The bloated two-hour Celebrity Apprentice episodes are here to stay — whether you like it or not! Ditto America’s Got Talent and Biggest Loser!…..This does not compute!
Southland was unwatchable.
Plain and simple
Rigid, haughty opinion statements = mine and everyone else’s pet peeve.
i agree.