Exclusive: ABC plots groundbreaking 'Housewives' spin-off

desperate-housewives_lIt was bound to happen: The increasing depletion of TV ad dollars as a result of digital video recorders has led one network to commit murder.

ABC has recruited Desperate Housewives creator Marc Cherry to produce a series of eight commercials for Sprint that will unfold as a weekly soap opera. The goal? Pausing the fast-forward phenomenon.

“They’re kind of like the old Taster’s Choice commercials, but we added a lot of wicked dark humor, murder and adultery and betrayal,” explains Cherry of the 35-second spots, which will air once a week during Housewives beginning with the Sept. 27 premiere.

“It’s very Desperate Housewives,” adds exec producer Sabrina Wind. “It was shot on our set, with our crew, and written by our writers.”

None of the show’s regulars will appear in the ads, but Cherry has found a way to connect the marketing experiment with the ABC hit. Soap stars Rebecca Staab and David Chisum — who play the couple at the center of what Cherry calls the “murderous love triangle” — will cross over to Housewives “as background extras.”

Your move, TiVo.

IMAGE CREDIT: Florian Schneider/ABC

Comments (48 total) Add your comment
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  • mel

    boring

  • EntertainmentBlogger

    dumb

    • charlie

      i don’t know. Lost has been doing kind of thing for ages. and everyone applauded it as cool and inventive.

      I will not cry foul until I see one of them. then i’ll decide if they are dumb.

  • EntertainmentBlogger

    DUMB!

  • FHL

    They have to do something to bring in the money. It sounds like a creative solution. Nobody _wants_ to watch ads. Might as well make them entertaining.

  • craptacular

    what a bunch of suckage!

  • Antylissa

    ehh,whatever.

  • Ron

    Man, these comments are boring. Where’s the publicist who’s supposed to shill for this on here and call it a great idea?

  • Luke

    What about the real DH spin-off? The one featuring Kathyrn Joosten and Lily Tomlin?

    • Chris

      That’s not confirmed to be actually happening and that’s not a DH spinoff. Joosten and Tomlin would be playing sisters but they’re NOT playing their characters from Desperate Housewives.

  • Steph

    Why are you just now reporting something that’s already in the magazine?

    • maiv

      I’m gonna guess that he wants to keep at least a few of the articles new. I like it b/c I subscribe to EW, and I hate it when I read it first on the site before reading it on print. It’s like you pay for nothing.

    • maiv

      And I guess it’s online for people to discuss and for non-subscribers.

  • wwg23

    This has potential…

  • Snarf

    If it works, expect to see more of the same on different ABC shows.

  • alicia

    could care less about the commercials my thing is why does the four original ladies look gorgeous and super fab and Dana Delany look like, well, THAT??? For lack of a better word she looks so dowdy, glum!?

    • Varris

      I think Dana herself looks good. But you’re right; I feel like her “presentation” is totally off: she’s the only one not in a full length gown and her dress goes to her chin! No cleavage, shoulders or even neck visible. And she’s holding a toaster… Granted Felicity has a teddy bear and Eva has a vacuum, but you can look sexy and/or ironic with those. A toaster is so… solid and static. Boring… it makes her look like she’s selling it.

      But I’m glad they’re putting her in the promotional photos though.
      After a really good first season, the show really roughed up Katherine but good. I hope this means she’ll be a foil for some of other housewives (like she was with Bree two seasons ago). I’m sure Katherine and Susan won’t get along from here on out – whoever winds up with Mike.

  • Ryan

    How is this dumb, to the idiotic posters before me? Moves like this may help to include DVR numbers in ratings and may help some shows that don’t fare too well in initial viewings but do well through DVR and online viewing. Ideas like this may help save your next favourite yet doomed show. But seriously, “this is dumb” as a comment is dumb in itself, the comment aspect of any forum it to share your opinion and expand on it, to promote a forum of discussion. Not just to get your name on it… sigh.

  • denverdean

    I’m all for innovation, but perhaps Cherry should focus on making the ACTUAL show better.

  • Matt

    Lame.

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