TBS is launching an Emmy campaign for Conan O’Brien for work he did while working for NBC. Beginning today, print ads touting his hosting time on The Tonight Show will debut in Hollywood trade publications as well as Entertainment Weekly and the Los Angeles Times to help O’Brien score a nod when the nominations come out July 8. One reads “For your consideration, outstanding achievement in the use of SPF 150. From your new friends at TBS.” The other includes a picture of O’Brien with the words, “Give this man one more thing to tweet about.”
O’Brien will debut on TBS on Nov. 8, more than two months after the Emmys air Aug. 29 on NBC. “Conan’s great work in 2009 and 2010 deserves Emmy consideration,” said Turner Entertainment Networks President Steve Koonin in a statement. We’re very excited to have him join TBS later this year.”
NBC is campaigning on behalf of its late night stars, but only its current ones. Jimmy Fallon will host the Emmys.