The Style Network announced that it ordered a third season of the reality series Giuliana & Bill. The show’s season two finale on March 14 was the network’s most-watched telecast ever among women 18-49.
The show follows the celebrity marriage of Giuliana and Bill Rancic, who live 2,000 miles apart in Los Angeles and Chicago. “Style viewers have fallen in love with Giuliana and Bill, and have tuned in for every honest and open moment the couple has been through since saying ‘I do,’” said Style Network President Salaam Coleman Smith in a statement. “Now, with a baby at the top of their wish list, viewers will continue on this very personal journey as they explore new options for trying to expand their family and face some of the hardest issues a couple can go through. Season three will be a pivotal time for the Rancics, and we are looking forward to finding out what will happen next.”
The second season of the show, which premiered in January, was up 15 percent in viewers versus season one. The record-breaking season two finale attracted 304,000 women — more than five times Style’s first quarter 2010 primetime average. The third season will likely bow at the end of the year.