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Sep 27 2010 12:36 PM ET

Fall 2010 ratings: Football on NBC tackles competition, 'Family Guy' rallies the youths

sunday-ratingsImage Credit: Marc Serota/Getty Images; Jeffrey R. Staab/CBS; FoxNBC’s telecast of the divisional rivalry between the New York Jets and Miami Dolphins gave the Peacock a much-needed spot in the winner’s circle Sunday.  Despite a bevy of premieres on Fox, CBS and ABC, NBC easily won the night among adults 18-49 (5.3 rating/14 share and viewers 13.47 million viewers, according to preliminary ratings. Each 18-49 ratings point represents 1.31 million viewers.

Fox still had a few reasons to brag: The hour-long return of Family Guy averaged 9.12 million viewers and won is timeslot (no surprise) in several demographics, including teens, persons 12-34, and very young guys and gals. It also beat Desperate Housewives among adults 18-49. The Simpsons was down versus last year’s premiere among adults 18-49 but up 16% versus last season’s average. It pulled in 7.75 million viewers at 8 while The Cleveland Show that followed averaged 6.60 million.

On ABC, the return of Extreme Makeover: Home Edition and Desperate Housewives averaged 8.39 million and 12.75 million, respectively. The premiere of Brothers and Sisters dominated its 10 p.m. slot among female demos and averaged 9.59 million.

CBS brought back new seasons of  60 Minutes, The Amazing Race and Undercover Boss (an NFL overrun wreaked havoc on CBS’ prime time lineup so everything started later). Minutes and Race from 8:30-9:30 p.m. averaged 12.20 million, and dropped to 11.2 million in its final half hour.  The combo of Race and Boss at 10 lured 10.99 million.

Overall, CBS came in second in viewers for the night (13.2 million), followed by ABC (9.1 million), and Fox (7.6 million). CBS was second among adults 18-49.

Comments (14 total) Add your comment
  • lefty

    She looks like Holly Montag.

  • Brian

    Simpsons was really good last night, but Family Guy was terrible. I’d stopped watching it a while ago because it got so unfunny, but I love murder mysteries so I decided to watch. Big mistake; it was unfunny and painful to watch. Won’t be making that mistake again.

    • Chris

      Simpsons was actually pretty lame last night. I haven’t watched Family Guy yet, so I can’t comment on that, but its really sad when I lose interest more than halfway through and have to almost force myself to pay attention.

    • steph

      I liked the Simpsons last night, but Family guy was just…I dunno. They took a lot of things a little too far.

      • Just now? After, what, nine seasons they finally went too far? The dumpster baby, AIDS song performed by a barbershop quartet, references to incest, etc. were all fine by you but a murder-mystery was too much?

    • Rion

      I agree. It was a particularly good/funny episode of the Simpsons, and the Glee guest stars didn’t detract from the funny.

    • Daniel

      We actually loved the Family Guy season premiere. And I agree with commenter “…” (if that’s his or her real name). It was a murder mystery in the style of Murder She Wrote or Clue. Nothing went too far last night IMO.

  • elr

    The football overruns on CBS is frustrating. It helped some that they had The Amazing Race start at 8:30 instead of 8, but they still ran over by 15 minutes or so. Why don’t they just cancel 60 Minutes, then maybe they could start TAR at 8:00?

    • Melissa

      CBS will probably never cancel 60 minutes because they liked to be known for their award-winning investigative journalism. They could shorten the Undercover Boss to 30 minutes though since most of that show is fluff and filler. Maybe UB would feel more “genuine” if it was trimmed up a bit. Right now, the show feels like one hour of staged PR.

    • Dean

      Cancel 60 Minutes? Maybe instead you should try watching it and learn a thing or two about the world in which we live. 60 Minutes is outstanding, year after year.

    • I think they should postpone 60 Minutes until midseason. It’ll help make the football overrun not as severe as it has been and it can still be on the air for prestige.

    • Jay

      I look forward to watching 60 minutes each week. I don’t mind hte overruns because I watch the football, 60 minutes and TAR.

      I think CBS encourages the overruns because it will get more viewers tuning into shows they think will be on and get the to keep watching until that show finally starts.

      If they really wanted to fix the problem though, they would make sure the late afternoon games started at 4:00 and not at 4:15 or 4:30.

  • toonaspie

    What the hell? I watched The Simpsons season premiere last night expecting to hear good music only to have my ears tortured by the worst singing performances ever. It really did sound like they were hitting a baby with a cat. Next time I need to torture someone I will show them this episode…with only the sound on!

  • Mark G

    So, DH was the #1 scripted show of the night…..Wonderful!!

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  1. Tuesday, May 1
    1. The Biggest Loser NBC, 8-9PM
  2. Friday, May 4
    1. In Plain Sight USA, 10-11PM
  3. Sunday, May 6
    1. The Amazing Race CBS, 8-10PM
    2. GCB NBC, 10-11PM
  4. Monday, May 7
    1. Two Broke Girls CBS, 8-9PM
    2. Castle ABC, 10-11PM
  5. Tuesday, May 8
    1. Last Man Standing ABC, 8-8:30PM
    2. The Voice NBC, 8-10PM
    3. New Girl FOX, 9-9:31PM
    4. Unforgettable CBS, 10-11PM
  6. Wednesday, May 9
    1. CSI CBS, 10-11PM
  7. Thursday, May 10
    1. The Big Bang Theory CBS, 8-8:31PM
    2. The Vampire Diaries The CW, 8-9PM
    3. The Office NBC, 9-9:30PM
    4. The Secret Circle The CW, 9-10PM
    5. Parks and Recreation NBC, 9:30-10PM
  8. Friday, May 11
    1. The Finder FOX, 8-9PM
    2. Undercover Boss CBS, 8-9PM
    3. Fringe FOX, 9-10PM
    4. CSI: NY CBS, 9-10PM
    5. Blue Bloods CBS, 10-11PM
  9. Sunday, May 13
    1. Once Upon A Time ABC, 8-9PM
    2. Survivor: One World CBS, 8-10PM
    3. Desperate Housewives ABC, 9-11PM, SERIES FINALE
    4. American Dad FOX, 9:30-10PM
  10. Monday, May 14
    1. Bones FOX, 8-9PM
    2. How I Met Your Mother CBS, 8-9PM
    3. Gossip Girl The CW, 8-9PM
    4. Two and a Half Men CBS, 9-9:30PM
    5. Hart of Dixie The CW, 9-10PM
    6. Mike & Molly CBS, 9:30-10PM
    7. Hawaii Five-0 CBS, 10-11PM
    8. Smash NBC, 10-11PM
  11. Tuesday, May 15
    1. 90210 The CW, 8-9PM
    2. Cougar Town ABC, 8-9PM
    3. NCIS CBS, 8-9PM
    4. NCIS: Los Angeles CBS, 9-11PM
    5. Fashion Star NBC, 10-11PM
    6. Private Practice ABC, 10-11PM
  12. Wednesday, May 16
    1. Suburgatory ABC, 8:30-9PM
    2. Criminal Minds CBS, 9-11PM
  13. Thursday, May 17
    1. Missing ABC, 8-9PM
    2. Community NBC, 8-8:30PM, 9-10PM
    3. 30 Rock NBC, 8:30-9PM
    4. Rules of Engagement CBS, 8:30-9PM
    5. Awake NBC, 9-11PM
    6. Grey's Anatomy ABC, 9-10PM
    7. Person of Interest CBS, 9-10PM
    8. The Mentalist CBS, 10-11PM
    9. Scandal ABC, 10-11PM
  14. Friday, May 18
    1. Nikita The CW, 8-9PM
    2. Shark Tank ABC, 8-9PM
    3. Who Do You Think You Are NBC, 8-9PM
    4. Grimm NBC, 9-10PM
    5. Supernatural The CW, 9-10PM
  15. Saturday, May 19
    1. Saturday Night Live NBC, 11:29PM-1AM
  16. Sunday, May 20
    1. America's Funniest Home Videos ABC, 7-8PM
    2. The Cleveland Show FOX, 7:30-8PM
    3. Harry's Law NBC, 8-9PM
    4. The Simpsons FOX, 8-8:30PM
    5. Bob's Burgers FOX, 8:30-9PM
    6. Celebrity Apprentice NBC, 9-11PM
    7. Family Guy FOX, 9-10PM
  17. Monday, May 21
    1. Dancing With the Stars (Performance) ABC, 8-9PM
    2. House FOX, 8-10PM, SERIES FINALE
  18. Tuesday, May 22
    1. American Idol (Performance) FOX, 8-9PM
    2. Dancing With the Stars (Results) ABC, 9-11PM
    3. Glee FOX, 9-10PM
  19. Wednesday, May 23
    1. The Middle ABC, 8-8:30PM
    2. American Idol (Results) FOX, 8-10:07PM
    3. Modern Family ABC, 9-9:30PM
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    5. Revenge ABC, 10-11PM
    6. Law & Order: SVU NBC, 10-11PM
  20. Thursday, May 24
    1. Awake NBC, 10-11PM
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    1. Cougar Town ABC, 8-9PM
    2. The L.A. Complex The CW, 9-10PM
  22. Wednesday, May 30
    1. America's Next Top Model: British Invasion The CW, 9-10PM
*Times are Eastern Daylight and subject to change

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