Will Marvel return 'The Hulk' to TV?

incredible-hulkImage Credit: LandovHe aired on TV from 1978-82 and is about to return to the big screen for yet a third time, but there are plenty of people in Hollywood who think The Hulk can still stage a comeback to the small screen. To wit: Some reports suggested that the newly-launched TV arm of Disney-owned Marvel is high on developing the franchise for another run in prime time. Insiders caution to EW that any speculation about the return of the big green man is premature, though interest from ABC is apparently there. But for right now, there is no script and certainly no modern-day Bill Bixby to assume the high-profile role.

EW has been told that Marvel TV head Jeph Loeb (you’ll know him as the comic book writer who, together with Jesse Alexander, brought us the best years of Heroes) is on the lookout for a genre scribe who can reboot the franchise for today’s TV audiences. Rumor has it that Damon Lindelof (Lost) is among the writers on his wish list, though the Hollywood Reporter said Battlestar Galactica producer David Eick was also looking to pitch a take.

Even if we don’t see a new version of a Hulk TV series by next season – if at all – the promise of Marvel looking to expand its sphere of influence into TV is an exciting development, especially given all the titles (obscure or otherwise) that the company has at its disposal. Says Comic-Con marketing head David Glanzer, “I am excited at the prospect of comics getting more exposure on television. However, for me, storylines are critical. As a fan I want substance more than flash.”

Comments (19 total) Add your comment
  • Amanda Kiwinerd

    Jeph Loeb and Jesse Alexander were also responsible for the WORST episodes of Heroes. That’s why they were fired.

    • anakinjmt

      And yet it continued to get worse after they left.

    • Matt


  • w

    Actually JJ Philbin was responsible for the WORST episodes of Heroes.

  • NedPepper

    Jeph Loeb is not a great writer. I will never understand how he wields as much power as he does. It’s a mystery. Heroes is proof. You want more: Read anything he’s written in (including the Hulk) in the last five years.

    • sarafi


  • Alex

    Marvel wants to do tv shows about z-lister like Daughters of the Dragon and Agents of Atlas?


    They can’t even sell comics featuring those losers! How in hell are they going to develop a successful tv show out of concepts even the most loyal fanboys avoid like the plague?

    Jeph Loeb is a train wreck waiting to happen. He ruined Heroes as well as the comics he’s currently “writing”… What a joke!


    Impeach this false dictator!

    • Bush#1

      Shut up!!

  • dee123

    Birds Of Prey didn’t work because people wanna see Batman running around Gotham City.

  • Doug

    I’m having trouble with the best seasonS of Heroes. Plural? REALLY?

    • dirkzorn

      Yes, he is. Anyone who watched the old tv show probably noticed it at one time or another. Lou often ran around in litle green booties, presumably to protect his feet.

  • jcarla

    That photo of the Hulk: Is he wearing green dyed sneakers?

    • Steve

      Yeap. Hulk has invulnerable skin. Lou Ferrigno does not.

  • Tim Vanderburg

    I would like to officially announce my candidacy for this role. :)

  • Steve

    I don’t see how they can have a big-screen Hulk taking on big-budget villains, then expect us to watch TV Hulk defending some old lady’s flower shop against two-bit crooks.

  • Hunter

    If a superhero series is going to be revived on TV, how about The Flash instead? Even the CBS exec who killed it after one season said he made a mistake.

    • greg

      There’s a FLASH movie in the works.

  • Ford

    Whole lot of experts here on who was responsible for Heroes sucking. Yet I bet none of you have never worked on a TV show and have no idea what goes on behind the scenes.

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