Can Playboy TV lure female viewers with a swinger reality show? (video)

As part of a brand makeover, Playboy TV made its TCA press tour debut Thursday, unveiling two reality shows that seek to draw men and women. One is Brooklyn Kinda Love, a docusoap about four couples living in New York from the producers of Taxicab Confessions. The second is Swing, a docusoap about partner-swapping couples. Making its online debut, here’s the (slightly NSFW) Swing trailer:

Asked one critic after this screened: “I have a hard enough time finding one woman I want to be with, how do you find multiples?”

Executives at the pay-only network say their research shows female viewers will check out Playboy if the content has realistic, silicon-free couples, and isn’t shot strictly from a male-fantasy perspective.

“Skinamax, for lack of a better term, has a certain cheesy element that women are not into,” says Gary Rosenson, senior VP and general manager at Playboy TV.

Would you check out a more couples-friendly Playboy TV?

Comments (14 total) Add your comment
  • Kermode

    Heh, the goal is to break up couples on TV and hope for a lot of crying or fighting.
    More quality content from US television.

  • Eolra

    Supposed to appeal to men AND women, however this trailer seems to feature only female T&A. WTF? Where are the pecks and packages??? LAME double standard.

  • B


  • Michael

    This network has to stop. The brand itself has been hurting for the past twenty or so years; time to call it quits, Hef.

  • me

    they always say “female friendly”, but only for females who like to be a little freaky. expect no naked dudes on these shows.

    • Helen

      I saw two episodes and there is no shortage of naked dudes. And not just HBO naked but full mast naked.

  • Summer

    Ew? Pass.

  • Jim

    Watch spouses condone cheating on each other? Sounds like a great plan!

  • Kris

    Maybe I’m focusing on the wrong thing but that doesn’t look like a docusoap to me, it looks like a reality show. Docusoaps are “reality” shows that use the documentary format to tell a story. Basically its (as the title suggests) a soap opera shot like a documentary such as The Hills or Laguna Beach.

  • ELle

    yeah, that’s such BS, the claim that it’s geared to lure men AND women. As usual, we only saw bikini-clad women, and female cleavage. Not even a discreet shot of a man taking off his shirt. I guess what they meant with “female-friendly” was women with tits that are not double Ds…

    • Helen

      A friend who worked on it gave me two episodes of this show and it is completely uncensored. You get to see the full monty, hot naked dudes. Just can’t show that stuff in the trailer cause it gets censored if you show anything for the ladies. It was weird at first to see a reality show with naked people hooking up but it was hot.

  • Kasidie

    We were on the show and will vouch for it’s authenticity and reality. There isn’t anything fake in it. A few quick facts about the swinging lifestyle: 1. it’s female centric (the girls are in charge, not the guys). 2. If you have a shaky relationship, swinging will obliterate it. 3. If you have a good relationship, swinging will make it even better, a LOT better. The show does a fantastic job showing those points, not because the producers tried, but simply because they sat back, let us have fun, and we open minded about learning what swinging really means (it was totally different than what they presumpted when they put the show together…in a very good way).

  • Mike

    Actual JIM,
    Swinging is the exact opposite of cheating.

    Cheating is having sex or relations outside of your marriage without permission and breaking a persons trust.

    Swinging is having sex or relations outside your marriage with your partner present, full permission and an act of pure trust.

    I wouldnt expect a vanilla like you to know the difference.

    When you are trying to sneak peaks of a girl at the beach and hope your wife doesnt catch you, I am looking, telling my wife (honesty) and appreciating it with her.

    Hiding your natural urges from your spouse is hding feeling, lying and in essence burying your thoughts.

    I Dont have that promblem, even that part of my nature I share with my wife. To pretend you dont look around and have thought everyday is denial.

    But hey…have fun trying to see nudity in pg13 movies to fill the void.

  • candida

    obviously like your website however you have to test the spelling on quite a few of your posts. Many of them are rife with spelling issues and I find it very bothersome to inform the truth on the other hand I’ll surely come again again.

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