Prepare to pick your jaws up off the floor! BET’s revival of former CW series The Game premiered to a whopping 7.7 million viewers last night. That’s right, 7.7 million viewers — a figure that is sure to be making other cable and network execs salivate right now. The number is stunning because when the sitcom — which is produced by Kelsey Grammer and stars Tia Mowry Hardrict (right) as the wife of a football star — last aired on The CW during the 2008-09 season, it only mustered a measly 1.8 million viewers, which ultimately led to the show’s cancellation by the fledgling network. (Its Friday night time slot didn’t help either.) BET’s new comedy Let’s Stay Together saw its series debut last night, right after The Game, and drew a very healthy 4.4 million viewers. The lesson of these successes? A little promotion can go a long way, especially when your network isn’t cluttered with tons of other originals.
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BCS National Championship most-watched cable program ever