CBS’ freshman daytime yakker The Talk attracted its biggest audience ever for the week ending Jan. 7. It averaged 2.3 million viewers and beat One Life to Life in women 18-34 (.6/4 versus a .4/3) and tied the sudser among women 18-49.
The new talk show — co-hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete, Leah Remini and Marissa Jaret Winokur — still has a ways to go before it becomes truly competitive among women 18-49, the key daytime target. Last week, The Talk ranked No. 10 in the demo with a .8 rating. CBS’ The Young and the Restless was No. 1 with a 1.7 rating, followed by ABC’s General Hospital (1.4), and NBC’s Days of Our Lives and ABC’s The View (both of which earned a 1.2).
Last week, The View averaged 2.9 million viewers, which was down 8 percent versus its year-ago average of 3.2 million. The top show in daytime last week was, as usual, Y&R with 5.1 million.