Submitting inflammatory Super Bowl ads, getting rejected by the host network, then sending out a press release claiming media discrimination has become an annual tradition for lobbying organizations and attention-seeking companies of every stripe.
This Christian ad, however, from something called the Fixed Point Foundation, seems super harmless. Still, networks typically reject any religious advertising during the Super Bowl. Plus, sources say Fox shot down the ad back in June and the organization craftily waited until a couple days ago to go public.
See what you think, below. Would you mind seeing this ad during Sunday’s big game?
Says Fox: “As a matter of company policy, Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices. The Fixed Point Foundation was provided with our guidelines prior to their submission of storyboards for our review. Upon examination, the advertising submitted clearly delivers a religious message and as a result has been rejected.”
i would love to see this ad! there is no reason not to air it.
you just saw it. what you mean is you want others to see it in hopes taht they will agree with your religious point of view.
“If the Jews killed my god, i’d worship the Jews”-Bill Hicks
That’s how advertising works.
Why advertise something without that intent?
Advertising leaves it up to the individual to decide whether or not they agree with it.
I agree!
I agree with mary!
I totally agree with Mary too!
It’s a slippery slope. If they accept this ad, then as a matter of fairness they would have to accept on ad that similarly promotes Islam… and you can bet Fox doesn’t want to deal with the fallout from that.
I think not accepting religious advertising at all is a smart move.
Good on them. Religion is a very important issue and best not to get involved. I’m sure some people would be outraged if they put an ad promoting atheism, and I think it should be applied to everything.
I’m still dissapointed that they aired that pro life segment last year.
The fact that fox won’t show this, but they’ll show the GoDaddy ads is ridiculous.
Anything can offend anyone. Suck it up Fox.
That reminds me. I really hated 3D Doritos!
I suppose no one will be calling censorship on this one since it doesn’t align with your particular beliefs.
I don’t see any problem with that. People who don’t know what it means can either choose to look it up or not.
I agree
Boo, EW why’d you take my comment down?
i don’t think it “advances” anything other than the choice to look up the verse, or not. finding out the belief behind it is up to the viewers. it’s a pretty subtle commercial and like you said, James, harmless. bad on fox, in my opinion.
Well they did those Focus on Family ads with Tim Tebow during last years Super Bowl.
EXCELLENT point. I actually think this ad is far less guilty of advocating a point of view than the Tebow ad was.
Those ads didn’t say anything about abortion.
It just mentioned that kid’s story. If the mother or the football player said don’t get an abortion then it would really be crossing the line.
That wasn’t Fox. I think CBS had the Super Bowl last year.
Those ads were pretty harmless. Definitely did not live up to the massive hype.
That probably made Willow and Tara really mad.
The focus on the family ones were bait and switch. I saw the ad that was supposed to air beforehand. When I saw it on TV I was totally shocked to see that it was a completely different ad. He tackled his mom. I’m guessing the one they posted online was rejected. The funny one that was not preachy was accepted.
Fox is right. They wait til now to complain about it. Same thing with the Gay online dating service. People will go out of their way to see a rejected ad online. Unless their ad is stellar, most people won’t notice it when its broadcast. Even with everybody actually paying attention to the commercials like they do at Superbowl.
I understand Fox’s policy. If they stick to it, then that’s business, but if they allowed other religious causes to air except this one, then I’d be upset but wouldn’t be surprised as people are naturally opposed to Christianity anyway. (I’m a Christian, btw.)
At the same time, seeing as how North America is founded upon Christian beliefs, airing such an ad is also patriotic, in a way, and its presentation is harmless.
“Founded on Christian beliefs.” Hilarious. Sell your crap somewhere else.
North America was founded on native american beliefs…then the Crhistians came and slaughtered them all.
Then in the 80′s some white men formed a hair metal band called Slaughter…and that was bad too.
And then Native Americans gave us tobacco and hundreds of thousands of people die of lung cancer each year.
Clarification: America was founded on the belief that one should be able to choose what religion to practice for themselves without outside influence. The principles–liberty, equality, freedom–are not specific to any religion.
Read the constitution it is obviously based on Christian beliefs America was built on the constitution… So 1+1 is… America was built on Christian beliefs & values… But we are not a Christian nation…
Where does it mention Jesus in the Declaration of Independence or the Constitution again? Oh, right… NOWHERE.
Yes, it’s “obvious” to those who choose to see it that way… but the Founding Fathers tended to be Deists, not Christians.
Just wait for it, now is where jeremy comes back and quotes the pledge of allegiance. You remember that lil speech most of us were forced into reciting every school day.
Presumably, even Jeremy is aware that “under God” was not added to the pledge until 1954… and again, that’s not specifically Christian.
It mentions Chirst in the date – “The Year of Our Lord”. If they wanted to keep it secular – they would have just put the year “1776″ or “1787″
wow, you obviously don’t know any actual facts about the founding of this country. Were you educated in Texas? That would probably explain it…
I grew up watching those PSAs with Danny Aiello singing who broke my window and the kids in class singing about not telling lies. They were sponsored by the Mormons. I can still sing those songs because they were catchy and they advocated good morals in those spots. I did not however become a Mormon. Watching beer commercials does not make me want to drink beer. Godaddy commercials don’t make me want to create a website and a bunch of talking babies don’t make me want to trade stocks online. If someone wants to do a commercial about John 3:16, then let them. If you don’t like the message, then go to the kitchen, grab a beer, open up a website and invest in stocks. The rest of us know that you do not have to agree with every message that comes across your tv.
I understand Fox’s policy too, that they don’t want to open a can of worms and have to deal with “controversy” every time someone wants to run a religious ad. But at the same time, I love this ad. I agree that it is done in a very subtle and non-preachy manner. It’s too bad that it won’t be aired.
What has happened to America! This is God’s land founded on “In God We Trust.” No wonder our country is in trouble. This is a disgrace to God!
Sure nothing offensive I can see in that add.
Angela
A coach’s daughter
If it’s good enough for Tim Tebow, it’s good enough for me.
Herb