Super Bowl ad survey: Volkswagen best, Go Daddy among worst

The Force was definitely with Volkswagen for its brilliant Super Bowl ad. According to a survey by Hulu, the charming commercial showing a kid trying to force-push objects around his home, ranked “Most Liked” by viewers. The worst: Salesforce’s two ads for, along with Go Daddy’s ad featuring Joan Rivers.

Below is the full ranking of winners and losers (and you can watch all of them here):


Overall Most Liked Ads
1. Volkswagen: The Force
2. Bridgestone: Carma
3. Volkswagen: Black Beetle

Overall Most Disliked Ads
1. Salesforce: Launch: Still Doing Impossible Things
2. Salesforce: Launch: Do Impossible Things
3. Go Daddy: The Contract

Most Viewed Ads
1. Doritos: Pug Attack
2. Volkswagen: The Force
3. Bud Light: Hack Job

Overall Most Liked Ads by Women
1. Volkswagen: The Force
2. Bridgestone: Carma
3. NFL: Super Bowl Celebration

Overall Most Liked Ads by Men
1. Bridgestone: Carma
2. Volkswagen: The Force
3. Paramount: Captain America: The First Avenger

Most Polarizing by Gender

Women Strongly Favor
1. Chevrolet: GMME
2. Play60: Who’s Next?
3. Twentieth Century Fox: Rio
4. Chevrolet: Cruze Status
5. Living Social: It’ll Change Your Life

Men Strongly Favor
1. Columbia Pictures: Battle: Los Angeles
2. Universal: Cowboys and Aliens
3. Skechers: Kim Kardashian: Hello Skechers
4. Sony Ericsson Xperia PLAY: Surgeon – Extended
5. Paramount: Thor


Comments (36 total) Add your comment
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  • gaby

    How is the Groupon Tibet commercial not on any of the dislike lists?!

    • Jim

      I wonder how many people had to approve of that commercial before it made it to air. And how they were all so very stupid.

    • PixxieTrixxie

      Agree – it was supposed to ba satirical but the fact that the Tibetans are really oppressed just made it insensitive and crude.

      • JP

        People need to lighten up. When did we become so serious that we cant joke about stuff without everyone pretending to get all offended? So they made light of a serious situation. Have you never done the same?

      • Pete

        But of course 99% of people don’t care.

      • Doc JJ

        Please people, do you have to take things so seriously. Jeeze, get your unders out of a bunch.

      • Lala

        Oh please, lighten up. Besides, if matters which side you’re on whether you think the Tibetans are being repressed. Bombing Afghanistan and Iraq is even worse.

      • Jim

        And funny as hell.

    • mara

      Nah, I loved it. Also love the Rain Forest one they did later on. If we can’t laugh at self-important celebrities prattling on about “causes” they actually know nothing about, there’s no much left to laugh at.

    • Chief Jay Strongbow

      Because the Groupon commercials were freaking hilarious!

  • javi

    the one from best buy should be on the best list but i guess the vlokswagen:the force was better.

  • javi

    i meant volkswagen sorry and also the doritos comercial was super creepy.

  • JP

    People need to lighten up. When did we become so serious that we can joke about stuff without everyone pretending to get all offended? So they made light of a serious situation. Have you never done the same?

    • Vince

      I wasn’t offended, and I think most people weren’t either, it’s just that it was weird and largely unfunny.

      Basically the ad went like this: “The people of Tibet are in trouble. Their very culture is in jeopardy” then basically said “but their food is totally awesome, right guys???” which is a super lame, cheap, boring joke. I don’t have a problem with offensive humor as long as it focuses on the humor part, not the offensiveness of it all.

  • Buffy Freak

    Especially when compared to last year’s great ads with Betty White, Abe Vigoda, Liza Minnelli and Aretha Franklin, this year’s Snickers ad was really lame. And the Adrien Brody/Stella Artois ad was pretty dreadful too.

  • Funback Joe

    I like how I clicked on the link to watch commercials, only to be stopped beforehand to watch a commercial. I then proceeded to close the window, instead of willfully submitting to the Machine.

    • timfan

      So true. Why do we have to watch commercials to watch more commercials? Isn’t it enough that we want to see the ads in questions?

  • Britt

    I’m surprised more people didn’t like the Chevy Silverado “Tommy” commercial. Next to the VW force, that was my favorite.

  • Shamus N.

    I liked the “Greatest Fans Ever” and the Glee Chevrolet ads. The rest all tied for worst.

  • Bravo watcher

    My favs: 1. VW-the force 2. Audi 3. Best Buy

  • Cecilia

    Was really surprised to not see the Chrysler 200 ad,that was a very close second to the Darth Vader ad for me.

    • ks

      The Chrysler ad seemed to be a tourist ad. I thought when they showed the car “What? we’re steeping down with a 200? why not up to a 350?’

    • dru

      I thought the ‘Motor City’ ad with Eminem was an effective ad unlike the bizarre Brisk tea ad.

  • Elizabeth

    Someone needs to tell GoDaddy to learn some new tricks. The Turnip they’ve been bleeding for marketing schemes is dried out now.

  • gigi

    There were no standouts for me. The VW and Ozzie/Beiber commercials were cute, but besides that this years commercials failed.

  • Trill

    The House-Mean Jo Green spoof was my favorite.

  • JLC

    I’m kind of surprised no one is mentioning the Mini ad, where they were stuffing things in the hatchback. Maybe they didn’t show that one nationwide, or it was on in the postgame. I thought it was funny, but I could definitely see where folks might find it offensive.

  • VL

    I really liked the Carmax commercial (kid in a candy shop, etc.). Surprised it didn’t get a mention.

    • Meier

      Agreed! “I feel like a wrestler in a folding-chair factory!” Brought back ‘Austin Powers’ memories (“Well, it looks like a giant…” / “Johnson!” “Yes, sir!”)

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