In a first-of-its-kind partnership with a major TV show, the popular photo-sharing app Instagram is teaming with NCIS: Los Angeles on a venture that will have the cast sharing on-set snapshots with fans (and vice versa).
The “Flaunt Your City” campaign starts Thursday and encourages fans to send in pics of their hometown for the chance for one of them to appear on the show’s May 17th season finale. Meanwhile cast members will be taking their own on-set pics and sharing them too (see samples below).
“NCIS: LA has always utilized photography in a unique way,” said exec producer Shane Brennan. “Whether in sweeping images of the Los Angeles skyline, or surveillance photos of a suspect, photos are a vital part of our storytelling process. We’re excited to partner with Instagram to give our fans a behind the scenes look at our show, as well as see what photos they send us of their own hometowns.”
“Not only are we excited to see the behind-the-scenes look that the cast and crew will provide, we can’t wait to browse the gorgeous photos viewers will send in of their hometown,” added Instagram CEO Kevin Systrom. “It’s a one of a kind partnership that expands what social media means to business today.”
You can go here to find out how to submit your own shots; the contest ends April 1. Here are some more examples of what the cast has shot so far:
The one with LL Cool J is Sweet they should use that on the show
I think Hetty’s picture is hilarious!
Kensi is so awesome. Upset because I missed the contest!
My photo was chosen! @chicagomatt on Instagram
Great post!! I love those filters. I want that app…
That is a very cool concept for actors to photo share with the viewers. File sharing with the grandparents is great too, but this takes it to a more interactive aspect.
Claire Forlani has got to go!! She is totally ruining the show with her lack of acting ability!!!! Hopefully, she is a guest star soon to be done with her appearance. If she is a regular, this is one show I will stop watching.
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