Tyra Banks talks her latest website and previews her new web series -- EXCLUSIVE VIDEO

Tyra Banks has gone from super model to super mogul in a short time. Now, Banks is moving into the world of online fashion with her new website, typeF.com, launching on March 15th. “typeF.com to me is a revolutionary type of fashion site,” Banks tells EW. “It’s all about personalization, whereas a lot of sites and fashion magazines tend to tell you, ‘Okay this is the trend. You need to wear it and if you don’t wear it like this, it’s not good.’ Type F does two things: one is we show you the trends but we show you how to wear it or use it in relation to your body type. It’s all about personalization, personalization, personalization!” Visitors enter all their body details, from the shape of their eyes to the length of their hair, and then are given tips and info that directly relates to their body type. Banks also will be appearing in a weekly web series, Fa-Fa-Fa-Fashion, alongside her America’s Next Top Model judge — and Vogue editor — Andre Leon Talley. EW talked to Banks about the new site, her new YA book series, and plans for future ANTM cycles. Plus, we have an exclusive sneak peak of the first Fa-Fa-Fa-Fashion installment. 

ENTERTAINMENT WEEKLY: Will you be a major presence on the site? Will you be blogging?
TYRA BANKS: Most definitely. My site right now, tyra.com, is now connected to typeF, so my entire world and my business will be connected to typeF. You will be seeing tips and tricks from me, you will be seeing blogs, you will be seeing recommendations. It’s definitely my world.

It feels like you’re branching out more online?
It’s definitely a strong arm for my company but I wouldn’t say we’re not walking away from television at all. We’re actually going to be bumping up our television production. At the same time, a lot of our company is dedicated to media. I think it would not be responsible to not recognize that people are spending a lot more time online than watching television. So I’m following that trend and creating content for that trend.

Did Andre’s involvement in the webisodes just come through your friendship with Top Model?
Exactly! I actually went to Andre the first season of Top Model years ago and he almost did it but I think reality television back then was like, “What this thing?” and “What’s going on?” So I had to prove myself for him to come back and go, “Okay, I’m ready to do it now.” Yeah, I really got to know him and spend a lot of time off camera with him.

It’s oddly flirty too. You flashed him!
I was like, I have to sit on his lap. It was something I was toying with, and then on the day of the shoot, I came in and I said, “I’m not sitting on a chair next to him. I’ve seen that a million times. I’m sitting on his lap.” After seven webisodes, you can only imagining the cramping in my legs because I was scared to put all my weight on him. So I was like tensing my muscles the whole time and my thigh muscles got cramped up a little bit. It was hours sitting on his lap! [Laughs]

It’s kind of like fashion Santa Claus.
Exactly! [Laughs] It’s very that!

In the video, you two say that a trench coat is a great item to wear if you have to run out to grab a sandwich while naked. Have you ever done that?
I have not. You need to bob and weave throughout that advice. It’s for comedic purposes only, and some if it is true take-home [advice]. It’s up for you to make the right decision. [Laughs]

What’s coming up for you and your company, Bankable?
The first book in my Modelland series comes out in September. It’s total fiction. It’s fantasy. It’s about a modeling academy where the entrance to get into the school is so stringent, so strict in terms of physicality of what you should look like. Four girls make their way into this world. Again, think magic, think models have powers. They’re not called supermodels — I made up a word called “intoxibellas.”

You love making up words!
I can’t help it! So four girls make it into this school that do not have the physicalities whatsoever which is the prerequisite.

That sounds like a show for The CW.
When I first announced it, I had a very big film producer who wanted to get the rights immediately. I was like, let me write the book first. It’s a three-part series.

And you plan on doing more television?
Yeah, definitely. We’re definitely going to start producing television. It was very difficult doing the talk show and Top Model at the same time. My hands were tied a little bit because I didn’t wanna just delegate. It was difficult for me to create.

Will you keep doing more seasons of Top Model?
We will do it as long as people want to watch it.

Well I do, so make it for me!
I will make it just for you. American’s Next Top Tim Model.

Comments (28 total) Add your comment
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  • Jack Lean II

    I’m avoiding the media efforts of this toxic “intoxibella” like the plague.

  • Qj201

    Any women who takes fashion advice from a plus sized gay man wearing a caftan is just as delusional as he is.

  • Asha

    I love ANTM because Tyra is crazy. The fact that people would take her advice as credible though are just as delusional as she is. I love that every time she tells someone to “Smize” she just opens her eyes really wide and pops her chest out. Oh girl, you crazy.

    • Martin

      Thanks Lauren for your comment! That’s right, there is not much local irofnmation out there. That’s why I started this blog. I’m quite busy at the moment but I I have plans to write more about social media and online marketing in South Africa. So hopefuly there will be a new post soon

  • Jason

    Dear Tyra: 17 Cycles of the same formula have grown stale. Please, try this just once…a cycle of young guys…you can call it America’s Next Top Model: “Tyra Male,” and watch the ratings shoot right back up. The show, as now constituted, is dying and nearly dead. Try appealing to your female audience by showing them what they ACTUALLY want to see: hot guys. It’ll be a whole new world for you and the show.

    • Mel

      I totally agree with the idea of American’s Next Top MALE Model!
      I love the show & I think the previous cycle was interesting & different! I want more! They could have the winning male model pose with the previous winner for the shoots if they don’t call for male models… I think it would be exciting! Love yea Tyra!

  • daisy

    it seems as though these people are hating on you Tyra. Needless to say, I love everything you’re doing! You’re a great rolemodel for teens like me!

  • Miss Talk

    The woman is gorgeous AND smart. You can’t knock the hustle. I admire her.

    • Simo

      I looked for the words but they were not to be found..When the lady stterad grinning and posing in the front of the camera, I had a surreal, David-at-the-Dentist- Is-this-real-life? moment. How to flatten your fro? Really? REALLY?!I’m waiting for Tyra to leap out of somewhere and show how this was a joke or a task for the ANTM or something.A Simple Thingb4s last snippet of wonderful prose ..

  • Linda knight

    Tyra was not a good role model on Wed night the 6th show.All the other judges were for giving a second chance except Tyra.And the girl said she was sorry several times.Tyra has forgiven that kind of behavior and worst so many times before.Now after one mistake she was ready to send her home.
    Quite hypocritical and unfair and tells people you should’t forgive.Not good

  • maggie hope

    Hi Tyra i love you shows and ANTP i dont miss a season of it.I love photo shoots.Am 19yrs old and a Kenyan. Have done cover girls on some of our local magazines and would love to do more than that.Am a plus size model and would live to send ma portfolio to you.

  • rose

    i miss watching you on the talk show

  • New Websites

    Tyra, audiences have fick-ality that you need to be wary of, Girl. Jumping over sharks doesn’t save you. You need Oprahness: developing trust relationships with your audience.

    • Sumara

      that, those that choose to help teesmhlves can’t start by reading a book, because no matter what books you read you’d have to have started, these books are good for a few pointers and some conclusions that you haven’t reached yet, but were about to anyway given a few years.Anyway, like I said, their words mean noting but affirmation to those who believe in character development, and nothing at all to those who don’t believe that they have control over how they change.. So basically it’s a matter of reading the right book at the right time, or not at all..(That’s so long I think it should have been a post, and yes.. it’s a very pompous, knows it all comment, but I did precede all the dictation with I think .. pc)

  • coachfactoryoutlet

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  • gloria black

    tyra, i would like to know why have you not had a next top model season with models that are size 16 to 24? there are alot of women who are that size and yet they are not given a chance to shine even on your show. now i know that you have had one or two so called plus size models on your show but don’t you of a people think that its time for a season to show your viewers who are size 16 and up that there is a market in fashion for them too? or if you really want to shake things up, why don’t you have a season where a america’s next top model is all men. just a thought.

  • viviennewestwood

    Interesting post and view, hope to hear more what the future holds THANKS Great post. Probably saved thousands of hours between everybody here. For me,this clearly is a heads up on which methods to focus on to maximise my online success . Ill start concentrating on your other articles instead. Really great advice. Thanks for sharing.

  • tresorparis

    Thanks for interesting blog post. You guys are always provide information that it makes it impossible not to want to buy your next product ;I cant wait to see what you guys come up with based on all your research and data that you gather.

  • tresorparis

    Interesting post and view, hope to hear more what the future holds THANKS Great post. Probably saved thousands of hours between everybody here. For me,this clearly is a heads up on which methods to focus on to maximise my online success . Ill start concentrating on your other articles instead. Really great advice. Thanks for sharing.

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