Fox is projected to win the broadcast season among the coveted adults 18-49 demographic for the seventh consecutive time.
CBS can also claim a victory: The network wrapped up 2010-11 as the most-watched broadcaster, a title the network has held eight out of the past nine years.
The season doesn’t officially end until tomorrow, but none of the standings are close. The bigger headline is how much networks sank overall in the ratings this year, even while maintaining their standings respective to each other. As cable continues to draw more eyeballs, the broadcast nets end up losing at the same time, with NBC leading the way (down 15 percent, which the network notes is partly due to the Winter Olympics boosting the previous season). Fox remained relatively steady (down 5 percent).
Fox’s was able to maintain its strength despite overhauling American Idol this year. With Simon Cowell’s The X Factor coming in the fall, it’s tough to imagine the network not claiming another victory next season. Here’s how all the networks stacked up on average compared to last season:
2010-11 broadcast average primetime ratings
Adults 18‑49 Viewers (millions)
FOX 3.5 (-5 percent) 9.7 (-3 percent)
CBS 2.9 (-9 percent) 11.6 (-2 percent)
ABC 2.5 (-7 percent) 8.5 (-2 percent)
NBC 2.3 (-15 percent) 7.0 (-15 percent)
CW 0.9 (-10 percent) 2.0 (-1 percent)