That’s right. Fox, the top-rated broadcaster known for its high-concept live-wire reality fare like American Idol, Hell’s Kitchen and So You Think You Can Dance, is going antiquing.
The network has greenlit a new series titled Buried Treasure and starring Leigh and Leslie Keno, the antique dealer twin brothers best known from PBS’ long-running Antiques Roadshow. The brothers will travel the country hunting for hidden gems in peoples’ homes. Using their expertise and technology to determine authenticity and condition, the duo will reveal each item’s estimated auction value and gives the family a chance to sell. In some instances, the Kenos will bring the items to the world’s top buyers. At the end of each episode, you’ll learn if the item sold and for how much.
“Right now, a lot of people in America need cash, and we’re helping them find it in their own homes,” says Joe Livecchi, series creator and executive producer. “We’re transforming lives with every treasure we find.”
That a broadcaster would get into the junk-to-treasure reality genre actually isn’t that surprising. Roadshow has inspired many successful series on cable, including History’s very highly rated Pawn Stars.
“We don’t really look at this as an antiques show because every episode is a treasure hunt,” Livecchi says. “Everybody has at least one item in their house that they’re curious about the value of. I have no doubt a big audience is going to tune in.”
ITV America will produce the show, which will likely launch later this summer, with Livecchi, Paul Buccieri, Tim Miller, the Kenos and Tim Eagan as executive producers. “We’re thrilled to be in partnership with Fox and the Keno Brothers on this exciting new project,” says Paul Buccieri, president and CEO, ITV Studios America. “We have had an incredible working relationship with Fox, and look forward to expanding with this initiative.”
What do you think of Fox getting into the hidden attic treasure game?