Emmys viewership dips, but younger demos rise


Image Credit: Phil McCarten/Fox

That flat opening skit (Leonard Nimoy is not a comedy substitute for Alec Baldwin). The never-to-be-seen-again “Emmytones” choir. Those painful voiceover presenter introductions. Man, even Charlie Sheen and Ricky Gervais seemed neutered.

Sunday night’s Emmys will not be ranked among the most-loved productions of the annual awards show, but at least it won’t be the lowest-rated: Last night’s show delivered 12.4 million viewers, down 8 percent from last year. Yet among adults 18-49, the show’s rating rose slightly, up 2 percent to a 4.2. And among adults 18-34, the show had its biggest number in four years. Those comparisons to aren’t bad considering the Emmys faced NBC’s Sunday Night Football last night. (In 2010, NBC aired the awards show.) The lowest-rated Emmys was in 2008 on ABC, which was seen by 12.3 million and had a 3.8 rating.

Overall, the night was dominated by Sunday Night Football, the Eagles vs. Falcons game registering a 15.7 overnight household rating, up 3 percent from last year’s Week 2 game.

Read more:
Emmy winners list
Emmys, the 7 best jokes of the night
Emmys 2011: 14 Moments to Buzz About


Comments (46 total) Add your comment
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  • JQ


    • Sarah

      Did anyone else have to turn off the TV because of that background cell phone type ringing? It was so incredibly annoying, I had to stop watching. EW needs to do an article on what the heck that was.

      • S

        I heard that too! What the heck was that? Super annoying.

      • ChiTown

        I’m so glad you mentioned it! We thought something was wrong with the TV – it sounded like someone was playing an old Gameboy in the background. That was very weird and distracting.

      • Buddy

        Yes! Me too. What was that? I thought I was going crazy all night.

    • LOL

      I watched football. The Emmys should know not to challenge King NFL.

      • PN

        They should have aired the Emmys two weeks ago. Have its own week to itself to draw a big audience. And reruns were common last week so they could have gotten some 18 to 20 million to see it. But they love to do it the day before the new shows start their seasons the day after. And you are right–King NFL can pull in those big numbers of 21 million, 25 million, even 27 million every Sunday night in the fall.

  • Teeeps

    The comedy bits (especially the musical numbers) – they try way too hard to be funny and they just aren’t. It was lame. Next year hires some Disney World animatronics to host and hand out awards. That would be cool and groundbreaking. “I just hade sex!” Wha ha ha ha ha ho ho ho ho! Hilarious! OMG! Not.


    Grade: 3/5

    The show was flat at some points, but there was good humor. I did think the Emmytones was stupid (Seriously, Cobie? Given your credentials and they put you in some choir?) I liked how Fallon had audience members introduce each category, not some random choir that got interrupted by LL Cool J.

    For some reason I couldn’t stand the announcer guy. Where was John Hodgeman when you needed him?

    • that wasn’t hodgeman?

      I thought that was Hodgeman. I thought his info about the winners were still funny, most of the time. I went to sleep early, because the awards were predicatble (all the comedy awards going to Modern Family with a lackluster 2nd season…reallY? what about Parks and Rec), the emmytones made me want to scream, and most of the winners seemed disingnuous (really Julie BOwen, really Kate Winslet? You had no idea you MIGHT win? please) Time to stop the Modern Family hard-on the Academy has going. at least last year there was some diversity in the winners, even if they were from Glee. (Parks & Rec FTW!)

      • Your welcome!

        That wasn’t John Hodgeman, and apart from “Game of Thrones is filmed in Awesomeland” the replacement was terrible.

        Great concept, wrong guy. Bring back The Hodge!

  • Rancher11

    Lets really go Green next year and Skip this boring prepaid winners show. I am so over the drama, cop, dr, who did it shows of the 70’s/80’s/90’s etc. Some of these 11 winners, I have never heard of and I watch a lot of tv.

    • PN

      But these shows are very popular, especially Modern Family so they do need to be highlighted. Sure beats seeing 30 Rock or the same shows and actors winning year after year. They had different people win it this year.

  • stan

    I don’t know a single person who watches these award shows. I wonder if that is because everyone I know has a college education.

    • Fatima

      Are you kiddddddddddding me?

    • Jeff C

      Hmm, interesting situation here. On the one hand, you’re so educated and focused on more important intellectual pursuits that you and all your high-minded, post-graduate friends can’t possibly be bothered to watch the Emmys…Yet you have the time and perhaps more tellingly the desire to post a comment on an Emmy-focused article, via a website devoted to covering the exact same content. I’m surprised you could be bothered, professor! On holiday from the think tank?

      • lady

        I think I love you.

    • Teresa

      You mean to say persons with a college education never watch TV? Really????? I think u had beter thnk again-see- I must bee stewpid sense I cant spell–al I do is watch tv!!!

    • PN

      I still like watching awards shows, even after some 30 years. I don’t like the current formats that some of them do today. It’s hit and miss every year.

    • Emily

      What if I’m still working on my degree…? Am I still an idiot for watching?

  • jill

    Dissapointed with most of the show. Award show hosts are enormously talented (yes even Ann Hathaway and James Franco) its the writers and producers who do this show a disservice – from the lame opening to the overproduced version of Hallelujah and the Emmy Tones – I felt bad for Jane Lynch because she is a rock star comedic actrees and the show did not rock.

  • DebY

    Best part for me was Ian Somerhalder presenting! He is total eye candy!

  • HLB

    I dont know where the correct site or blog is but have to say Martha Plimpton’s look was Outstanding! She had awesome dress, chic hair, killer bod – PERFECT!

  • brutony

    Maybe if it wasnt against the football game last night, but of course, I had to see my EAGLES! Even if they lost unfortunately, still better than seeing LOGO night!

  • KatherineM

    Cheap, dull, dumb and usual. Worst awards show of all. Why the need to make all the concessions to bland network TV all the time? Emmys will not be worth watching until those who vote decide to not just give the same awards to the same known-quantity people/shows year after year. So many snubs of actors and shows which are better than those nominated, I cannot count.

  • Aprilcot26

    I thought it was big of Joel McHale to participate in the awful Emmytones since he should have been *nominated* last night. Maybe he’s trying to play the game to finally get some Emmy love for Community next year…they should get him as host of the show!

    • Annie E

      I was thinking the exact same thing. Community was robbed as a whole getting zero noms and I felt bad for him. He even had that “I’m kinda embarrassed to be here” smile going the whole night…

  • David

    The show was horribly produced. They substituted unfunny skits for meaningful clips of nominated shows and actors. The Emmy-tones were embarrassingly bad. The annoying announcer was the least funniest person there, especially with the nonsense he was allowed to sputter when each winner walked to the podium.
    Mark Burnett should never be allowed to produce another awards show.

  • Olen Jones

    This show was horrible.

  • John Ralphio

    Offerman was not nominated…showing that the academy or whomever is totally out of touch. I don’t think it is about doing good work…it is about publicity. How could 4 male performances from Modern Family out-shine all but 3 people on TV? Was it broadcast on the same network possibly?

    I will not watch the Emmy’s again until Nick Offerman wins for his portrayal of Ron Swanson–not only the funniest character on TV right now but probably in the top 5 of all time after only 2 seasons.

    The academy wouldn’t know funny if it was hit in the face with a Swanson.

  • IRwin

    What a bore! At least the VMAs and the GRAMMYs have REAL entertaimment!

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