ABC's 'Apartment 23' restores original bitchy title


The ‘Bitch’ is back.

After ABC changed a new show’s mildly profane title during development, upcoming comedy Apartment 23 has now more-or-less reverted to its original head-turning name.

The official new title of the show is Don’t Trust The B—- in Apartment 23, dashing out the letters of the curse in an attempt to soften its impact (not unlike how CBS dealt with the short-lived Shit My Dad Says last season, substituting the non-word “$#*!”). The Disney-owned network has two upcoming shows that previously used the word “bitch” in their title: Don’t Trust the Bitch in Apartment 23 and drama Good Christian Bitches. The former was shortened to Apartment 23 right before the network’s broadcast upfront presentation in May. The latter was change to Good Christian Belles, and was then changed again to GCB. (Good Christian Bitches, in particular, was singled out by some culture critics who were ready to pounce on the show should it hit the air with its original title).

In the case of Apartment 23, the new title was rather anonymous; it didn’t tell you anything about the show. The new version more clearly suggests the show’s premise — about a naive midwesterner (Dreama Walker) who moves in with a hardcore party girl (Krysten Ritter). And given that CBS’ 2 Broke Girls and Fox’s New Girl have successfully launched girl-with-new-roommate(s)-in-the-big-city premises this fall, the cleverly written Apartment 23 might likewise pop for viewers. The show does not yet have a premiere date, but is expected to debut sometime this season.

ABC's Web site shows updated title

Although networks are wary about the swear word in a show title, on-air use is fair game. According to a story in the New York Times a couple years ago, the use of the word “bitch” in primetime tripled in the last decade, growing to 1,277 uses on 685 shows in 2007 from 431 uses on 103 prime-time episodes in 1998.

RELATED: Apartment 23 scoop: Kevin Sorbo and Dean Cain to guest-star as themselves 


Comments (55 total) Add your comment
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  • Buddy

    They should get rid of the dashes and just call it “Don’t Trust the B in the Apartment 23.” We all know what that means but it doesn’t really beg the expletive (or make it hard to pronounce like “$#*! My Dad Says). Or they could get really cutesy and call Ritter’s character Bea thus making it the coy, “Don’t Trust the Bea in Apartment 23.”

    • Emily

      Great idea!

      • kelly23

        My best friend has just announced her wedding with a great man who is a cele+brity!
        They met-via { Himillionaires&c;o;m }
        It is nice club for rich men or pretty girls mate.
        You do not need to be wealthy or famous, but you can meet your true love, it’s worthy a try.

    • Zach

      How about “Don’t Trust that “C” in Apartment 23.

      • Dominic

        But write it in full. I mean, if you’re going to use profanity in a desperate attempt to be edgy then be honest about it.

    • kate middleton

      Agree with you – don’t trust the b would be easier to say. Definitely gets the point across.

      I’m looking forward to this show….mostly because of James van der Beek.

    • Raymond

      ‘Don’t Trust the Beyotch in Apt. 23′

    • etm

      Yeah, good thinking! Plus, it rhymes.

  • Hermione

    Hopefully it’s funny. I like the title.

    • Lala

      You like the title? You must be 12.

  • Rick Hunter

    Ritter got some DSLs!!!!!!!!!!!!

    • Stop Already!

      You PIG…..I mean you didn’t even mention her Boobs or Ass, c’mon now!

    • Yasin

      Anocoals on March 30, 2011 @kippetjeuh1 They WERE planning to make this into a tv show at the start, but snmooee changed it into a musical. I’m not complaining, cuz it’s great no matter what!

  • Jacob

    Hmmm… I like the rhyme. I like Krysten Ritter…. I’ll take it!

  • Chichi

    Yay for misogyny finally having a platform!

    • Cameron J

      Question- what if it starred a man and was “Don’t Trust The d*ck in apartment 23″? That would be okay, right?

      • myprettypony

        Nope, it wouldn’t be OK. It’s the further coarsening of America on television.

  • Craig

    I like the title. Let’s see if the show is just as good

  • dee

    Come On! Good Christian Belles change you name back. My Sister who lives in Sydney said that in Australia it was advertised as coming soon as Good Christians B-word.

  • LOL

    When will they get serious and have “The C.U.N.T Down the Hall?”

  • Mya

    @dee- Isn’t it always white people who use filth that they see other white people doing in Australia, the U.K., etc. as an excuse to do the same in America. White men, especially white men that control tv and film, always try to one up each other in the filth department. If they really want to do something shocking, why not put a real Christian drama/comedy in primetime entertainment? Why not have a Christian themed singing/dancing reality competition? There’s something that would shock the masses. It might prove to be more beneficial to ABC than all the lesbian/gay shows that they are going to have to cancel next month because of low ratings.

    • dee

      If i want incoherent ramblings, i’ll go visit my grandmother in her nursing home.

    • whoa

      there is christian entertainment programming on television, its called fox news

      • Jrames

        Oh, ha ha ha ha! Originality at its best. Seriously. For reals, dawg.

  • Ian

    If you’re not going to use the full word, just change it to “girl” or even “witch”. If you’re not going to take the risk then at least make it easy to read and follow.

    • Jnsmnd

      917NickL33 on February 8, 2010 I stopped niaypg my credit cards and plan on filing for bankruptcy if I am served a summons. If I pay back 100% of my debt under 5 years in a chapter 13 (worst case) it is @1,216 for 5 years, on my own it will take 13.6 years.BoA can kiss my ass with their 19,99% rates. They don’t even call me even though I am over 60 days behind.

  • Jane12

    this show is going to be a major break out. the scripts are funnier than any of the other shows on TV. it’s very racy and ritter is delicious in her role as the title character

    • Norma Desmond Hume

      Nah. It’ll flop like everything else.

  • Jane12

    I’m gonna go there. it’s 30 rock funny… yeah. i went there.

  • Voodoo

    Well, that’s just stupid.

  • Allison

    i can’t wait until we have the N-word in a title. Or how about the K-word! Oh, right, we’d never have a racist term in a TV title. But a sexist term is just fine.

    • J>norman

      . .. .and then only if Christianity is the religion in question. They don’t seem to dare to want to use a title like Good Muslim B’s.
      They’d be too scared to do that. But they think they sound cutting edge and street smart by using it to refer to Christianity.
      I know some will be quite defensive at my comment, but its also quite true. . .and comes from someone who hasn’t been inside a church in 30 years.

  • Vaughan

    my best friend’s mom makes $77 an hour on the computer. She has been out of job for 9 months but last month her check was $7487 just working on the computer for a few hours. Read about it here

    • Big Burner

      I’d rather just do your sister, Vaughan… again.

      • Batlaimus

        fanntarded on September 29, 2011 What would you omcremend snacking on that doesn’t require you to prepare a sandwich, or make your own fruit bowl?

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