CBS Corporation and Warner Bros. Television Group have signed a four-year deal with Netflix that will allow its customers to instantly watch more than 700 hours of previous seasons of scripted series that currently air on The CW, including episodes of Ringer, Hart of Dixie, The Secret Circle, The Vampire Diaries, Gossip Girl, 90210, Supernatural, Nikita, and One Tree Hill.
“This is a forward-thinking agreement … that opens a new door for The CW programming to expand its audience reach through the terrific Netflix service, and creates a brand-new window for CBS and Warner Bros. to be paid for the content we supply the network,” said Leslie Moonves, president and CEO of the CBS Corporation, in a statement.
“We have long admired the CW’s ability to connect so passionately and directly with a very important and difficult to reach demographic,” added Ted Sarandos, chief content officer at Netflix. “This is programming for the on-demand generation and we hope this agreement deepens the relationships viewers already have with these powerful entertainment brands.”
Previous seasons of The Vampire Diaries, Gossip Girl, One Tree Hill, and Nikita will be available to watch instantly on Oct. 15, with previous seasons of Supernatural and 90210 beginning in January 2012. Episodes of all scripted series airing on The CW this broadcast season will premiere for Netflix members next fall.
“This agreement is a clear example of why content creators and providers can and will grow stronger through technology partnerships tailored to the consumer,” said Bruce Rosenblum, President, Warner Bros. Television Group, in a statement. “It extends our traditional syndication windows with a strong, additive revenue play perfect for serialized dramas, and portends even greater growth opportunities for our studio as we continue to explore and define the marketplace.”