Don’t look now, but FX’s American Horror Story is growing into a hit.
Ryan Murphy’s latest (and last week’s Entertainment Weekly cover story) rose in the ratings for the second time in row. AHS went up 15 percent to 3 million viewers — after going up a slight 4 percent the week before. In the adult demo, the show did even better, hitting a series high 2.2 million viewers.
The fourth episode of the horror-drama admittedly had more than a fair amount of help from its lead-in, the basic cable premiere of Twilight. Still … climbing two weeks in a row for any serialized drama is a healthy sign.