NBC to re-air 'Grimm,' 'Chuck' premieres, uses wiggy Tweets

After Friday’s good news/bad news season premieres for Grimm and Chuck against high-flying Game 7 of the World Series on Friday, NBC is going to re-air both episodes to give viewers another chance to check them out.

The first episode of Grimm and the final season premiere of Chuck will both repeat on Saturday, Nov. 5.

Meanwhile, NBC has taken an unusual step to promote Grimm, which really pleasantly surprised in the ratings on Friday night.

Screen grab of NBC's ad

NBC has promos using random viewer Tweets instead of critic blurbs. For instance, this one noticed by EW’s Dalton Ross touts Grimm‘s “Perfect blend of suspense, comedy & horror.” And that’s from no less of an authority than @ilovelacewigs, a viewer seemingly with a business selling wigs and hair extensions.

Hey, it’s the fans that ultimately count. So why not tout their praise? The only thing that makes this a little suspect is that most viewers will see this and probably not read the fine print. And those who do realize this was a random fan and not a critic, does it suggest to them that critics therefore did not like Grimm?

Read more:
‘Grimm’ pilot: ‘This is no fairy tale… ‘
‘Grimm’ premiere review: Better than ‘Once Upon a Time,’ it’s its own creature

Comments (10 total) Add your comment
  • Beauty

    They already aired Grimm again this past Sat instead of Prime Suspect!

  • Kelly

    I think its a great idea. I know I never pay attention to critics anyway, since I tend to disagree with them most of the time. Much more interested in what everyday people think. Glad I will be able to catch Grimm since the hubby just HAD to watch the world series and there no way in hell I’m not DVRing Supernatural.


    Why waste the air time with Grimm — it’s all just hype! It’s poorly written compared “Once Upon A Time.” Send Grimm to the “Playboy Club” scrap pile.

  • bri

    LOL, Grimm is such a stinker that they couldn’t find any REAL critics who praised it. This ilovelacewigs nitwit was the best they could do!

    • bri

      Even better, “ilovelacewigs” misspelled “comedy” as “commedy” in her Tweet, which I just checked on her Twitter account. LMAO! First NBC quotes a nobody instead of a real critic, and on top of that, it quotes a nobody who can’t spell a simple word correctly.

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