'Game of Thrones' trailer shatters HBO records

If the popularity of HBO’s latest Game of Thrones video is any indication, the show’s second season might debut bigger than ever.

The first actual Thrones season 2 trailer, titled “Shadows” (below), shattered the network’s online viewing records since it was released Sunday night. The video has been streamed 3.5 million times on YouTube, a record for any piece of online HBO promotional content in such a brief period of time, according to a network spokesperson.

The social media surge sets the stage for a potential audience increase for the show’s April 1 premiere. The show’s ratings rose nearly every episode in its first season, with its finale hitting a season-high 3.9 million viewers. Combined with plenty of OnDemand and repeat viewing since then, and the upcoming DVD release, a larger audience tuning in for the next installments seems very possible. And with HBO renewing freshman drama Luck for a second season after clocking a relatively modest 2.3 million viewers across four telecasts, Thrones fans might get some good news in the coming months.

Since we can’t exactly write this story without including the trailer for those who missed it, the video is below:

Read more:
‘Game of Thrones’ first season DVD details
‘Game of Thrones’ season 2 premiere date announced
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