Following in the footsteps of another TV icon Larry King, Katie Couric is making a landmark move toward the age of digital television by signing up to host a weekly online news show. Per Ad Week, Katie’s Take will launch as a standalone page on Yahoo!, which partnered with ABC News last year. The emerging format will give the site “more editorial voice and personality,” said the site’s Vice President of Video Programming Erin McPherson, and Nestlé brand Poland Spring has already inked a sponsorship deal.
As for Couric’s syndicated show, Katie, ABC News president Ben Sherwood insisted Katie’s Take wouldn’t interfere with its projected October launch. “She’ll participate in our political coverage as we get closer to the elections,” said Sherwood. “But [with the syndicated show,] she’s got a real full-time job.”