MTV’s second Jersey Shore spin-off Snooki & JWoww wasn’t expected to come close to the ratings of the mega-hit mothership. But you’d expect the girls to be more competitive, with, for instance, The Pauly D Project.
Snooki & JWoww debuted to 2.4 million viewers Thursday night and a 1.1 in the adult demo (EW.com’s photo recap here), with MTV pointing out the number grows to 4.1 million with repeats. Still, that premiere is going to get compared to the 2.9 million who tuned in for Pauly D’s spinoff last March. Maybe the difference is that Snooks had to self-start at 10 p.m. rather than being blessed with a large Punk’d lead-in? Or perhaps it’s because she’s now so heavily covered in the media, watching JWoww discover her friend is pregnant seems a bit like yesterday’s news? Either way, the numbers are as soft as crocodilly.