Louis C.K. selling tour tickets directly to fans

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Image Credit: Bryan Bedder/Getty Images

Louis C.K. — not websites like Ticketmaster or StubHub — has the last laugh on this one. The comedian announced on his website Monday that he will go on tour starting in October, and he’ll be selling tickets directly to fans.

C.K. will sell tickets for the comedy shows from his site, hoping to cut down on the extra fees from distributors, which jack up prices. He’s also taken steps to prevent ticket reselling —¬† anyone who tries to resell their ticket for a higher price will find their ticket canceled.

“My goal here is that people coming to see my shows are able to pay a fair price and that they be paying just for a ticket. Not also paying an exorbitant fee for the privilege of buying a ticket,” C.K. wrote on his site.

All tickets will be $45, period. The tour runs from October through February.

C.K., who’s also prepping for Thursday’s season 3 premiere of his FX show Louie, did warn fans that he had trouble finding venues that would work with his ticketing plan, so he’s performing “in very new places.” The full list of tour dates and theaters is also on his site.

This isn’t the first time C.K. has played with sales strategy. In December he sold video downloads of his special Live at Beacon Theater¬†for $5 a pop, and he declared the experiment a success. He did the same with his album WORD: Live at Carnegie Hall last month.

Read more:
Best of 2011 (Behind the Scenes): Louis C.K. on ‘Duckling’
‘Louie,’ ‘Magic Mike,’ and ‘Anger Management': PopWatch Planner
Louis C.K., Will Ferrell, Pinterest, and ‘Sesame Street’ Muppets among Webby Award winners

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