New Girl ratings were fine on Tuesday.
Not so much.
“Yeah, looking into what happened,” emailed one network ratings analyst. “We don’t know where everybody went.”
Where to start? CBS won the night, though NCIS (18.5 million viewers, 3.6 adults 18-49 rating), NCIS: LA (14.9 million, 3.1) and new drama Vegas (12.1 million, 2.1) were all down from last week, between 9 and 16 percent. Vegas still won the 10 p.m. hour.
Next came NBC, with 8 p.m.’s The Voice falling sharply (8.2 million, 2.9), but it was a “best of” recap episode, so it sort of doesn’t count. Why is NBC airing a recap of The Voice during the second week of the broadcast season? Didn’t do any favors for Go On (6 million, 2.2), down 19 percent, or New Normal (4.6 million, 1.7), down 15 percent. Both shows just received full season orders, but clearly weren’t done dropping yet. Parenthood (4.5 million, 1.7) was down a tenth.
Fox was third. Raising Hope (3.9 million, 1.7) returned to a tougher time period and down a whopping 45 percent for its season premiere. New comedy Ben and Kate (3.3 million, 1.6) was down 24 percent. The Mindy Project (3.7 million, 1.9) was down 21 percent. And all those comedy declines are without having your big reality show lead-in switch to a recap this week. Snuggled in the middle of the ugliness was New Girl (5.1 million, 2.8), whistling innocently, perfectly steady, making last week’s disappointing premiere rating now look heroic.
ABC’s Dancing With the Stars (11.8 million, 2.1) was steady, while the 100th episode of Private Practice (6.1 million, 1.6) fell 16 percent.
Hey, The CW is waking up! Hart of Dixie (1.5 million, 0.7), in a new night and time, returned for its second season premiere, down 13 percent from last fall, though steady in the network’s 18-34 demo. Welcome to the party, Rachel Bilson.