UPDATED, 10/10: It seems like only yesterday that we were predicting the longevity of duds like Charlie’s Angels and Free Agents for the 2011-12 season. (Yes we know: We can barely remember those pilots, either). But the networks have already been taking (
premature desperate nonsensical strange) action on some of their new shows so that’s our cue: Time to start pontificating on survival rates!
Let’s look at how most of the shows are doing in viewers and especially adults 18-49, the demographic of most concern to advertisers. (“Most,” because some newbies have yet to debut.) Though some series started before the season’s official start date of Sept. 24, we’re focusing on the in-season performances of the new comedies and dramas. Here you go, in no particular order:
Revolution (NBC). Premiere week: 3.4 rating, 9.2 million viewers; down to 3.2, 8.3 million.
Status: This show bowed before Sept. 24 so the numbers only reflect the first two weeks of the 2012-13 season. But they were promising enough to earn the show a full-season order, a decision that was no doubt fueled by the fact that its 18-49 ratings grew by an astonishing 50% in the live plus three ratings (i.e. delayed viewing a la DVRs). Nice.
Elementary (CBS) 3.1 rating and 13.4 million viewers; down to a 2.5 and 11.1 million.
Status: Sure, there was a drop, but the show did pick up an additional 35% of 18-49ers via DVRs. The Eye believes in this show, its reviews are strong, so we predict a full-season order is just around the corner.
Made in Jersey (CBS) Cancelled after three episodes
The New Normal (NBC) 2.0 rating, 5.1 million viewers; down to a 1.7 and 4.5 million
Status: Another show that bowed before the season. It’s not exactly blowing the competition away but the network clearly sees promise, which is why it already picked up the back nine. Let’s hope for NBC that 1.7 is rock bottom.
Go On! (NBC) 2.7 rating and 6.9 million viewers; down to 2.1 and 5.8 million
Status: Full season pickup. We have a bit more faith in the power of Matthew Perry than Normal’s Ellen Barkin and Justin Bartha.
Guys With Kids (NBC) 1.6 rating and 4.8 million viewers, to 1.6 and 4.7 million.
Status: It didn’t register much of a drop and a 22% bump in DVR usage is below average nowadays. Being at 8:30 p.m. probably helps. If we had to choose between this and Animal Practice getting a back nine, we vote for the daddies.
666 Park Ave (ABC) 2.1 rating and 6.9 million viewers; down to 1.7 and 5.0 million
Status: Terry O’Quinn and Vanessa Williams are not scaring up many fans but this show arguably makes a good companion to the similarly themed Revenge – and it did pick up an additional 38% of 18-49ers via those DVRs.
The Last Resort (ABC) 2.2 rating, 9.3 million viewers, down to 1.9 and 8 million
Status: Solid DVR numbers — it gained an additional 35% in its first week — but we’d like to see the submarine drama stop its dive. Last Resort and 666 are in a similar situation: ABC is not looking to yank either title anytime soon, yet the network also has dramas waiting in the wings for midseason (including the promising Red Widow), so the there are several options to fill a hole if one or both of these dramas are under performing.
The Mob Doctor (Fox) 1.3 rating and 3.8 million viewers; down to 1.0 and 3.4 million
Status: Oof, this is a dog. The show picked up an additional 22% of 18-49ers via DVRS but we can’t help but think it’ll become the first dead drama.