Best Olympic Sap: Nike, “Find Your Greatness”
This simple shot of a husky 12-year-old jogger huffing and puffing down a lonely country road will either inspire you to get off your couch or hate yourself for staying on it.
Best Romance: Sears, “Connecting Flights”
SPOILER ALERT: Way more original than the average Katherine Heigl flick, this rom-com spoof stars a guy and a girl who meet-cute at the airport and fall in love — until a brand-name refrigerator comes between them. Literally. When can we see this in theaters?
Funniest: Doritos, “Slingshot Baby”
There were a lot of clever, meta commercials that aired during Super Bowl XLVI, but simple and stupid can go a long way. This spot, featuring a grandma launching a laughing baby across the yard scored to get to her beloved cheese-dusted nachos, scored highest among viewers.