WWE: Monday Night Raw (USA)
Age: 19 seasons.
Senior Power: When did pro wrestling peak as a trend? Like 15, 20, 30 years ago? Mixed-martial arts has been the hot fight contest drawing young male viewers for years. Yet every week, USA’s Monday Night Raw is a strong contender for cable’s top spot (averaging 4.7 million viewers). Last year, Raw celebrated its 1,000th episode.
Survival Secret: Wrestling has been a TV staple since the 1950s. Credit WWE for a masterful job of crafting smart story lines and not being afraid to shake up its format to keep things interesting.
Life Expectancy: Raw won’t tap out anytime soon. The WWE’s current deal with USA is through 2014. The negotiations are never easy (the franchise shifted to Spike TV for a time), but you can bet Raw will continue body-slamming rivals somewhere on the dial.