“We’re giving them style, glamour, razzmatazz!” says Jeremy Piven in the new trailer for Mr. Selfridge, an ITV/PBS series set to run in the new year. Piven plays Harry Gordon Selfridge, the American founder of the British department store Selfridges, who was responsible for popularizing the phrase “the customer is always right,” a decidedly un-Ari Gold sentiment.
Click past the jump to take a look at the upbeat trailer, set to “Sing, Sing, Sing (With a Swing).”
Mr. Selfridge looks like a fun, sepia-toned romp through high-end London in the 1910′s. We’ll ignore the fact that the song came out in 1936.
The 10-part series created by Andrew Davies (who wrote the Bridget Jones’ Diary screenplay) premieres in the UK on Jan. 1. Mr. Selfridge will be distributed in the U.S. through PBS Masterpiece Classic, but there is no premiere date set at this time.