Who says soaps and game shows are dead?
CBS has renewed its entire daytime lineup for the 2013-14 season (party in Genoa City to be announced later). That also means more Julie Chen and Co. in The Talk, which is averaging 2.35 million viewers, up 11% from last year. The talker’s bragging rights keep getting better: in the week ending Jan. 13, The Talk delivered its largest weekly audience ever in women 25-54 and women 18-49.
Renewals also went to The Bold and the Beautiful, the most-watched sudser in the world, The Price is Right, daytime’s most watched program, and Let’s Make a Deal. CBS’s crown jewel, The Young and the Restless, already earned a pickup earlier.
“Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy, while maintaining our ratings leadership,” said Nina Tassler, CBS Entertainment President, in a statement. “We are proud of CBS’s history of quality and leadership in Daytime, thrilled with our current success and we look forward to more great things ahead from the outstanding creative talent in place at each of the shows.”
The sudsers have good stories to tell: Bold is averaging 3.44 million viewers, up 6% from last season. It’s also up 14% in women 25-54 (1.6/9 from 1.4/8) and 10% in women 18-49 (1.1/7 from 1.0/6). Price is averaging 4.30 million viewers and Deal is pulling in 2.53 million.
Y&R is averaging 4.74 million viewers and remains the most-watched daytime serial for a bazillion years straight. The show, which will celebrate its 40th anniversary in March, earns a 2.1/13 in women 25-54 and 1.4/9 in women 18-49.