Somewhat unexpected and ultimately promising: Adult demo ratings for the second week of Fox’s The Following went up. Just slightly, mind you, and this trend line could flatten out when the more accurate national ratings are released later today. But in these preliminary numbers, the serial killer thriller showed improvement for its second episode, bucking the usual Week 2 drop trend for new dramas.
There are a couple mitigating factors that industry insiders are probably already starting to write an email to me about even before they finish reading this sentence: CBS’ comedy block was in repeats in the 9 p.m. hour, unlike last week, so there was less competition. Also, The Following‘s lead-in, Bones, hit a season high, so that likely helped too (and is also good news for Fox).
Still, as I like to point out in cases like this, nothing can force viewers to watch a TV show. You can only help a show if viewers are already inclined to watch anyway. The Following still deserves some credit for, at minimum, holding roughly steady with its premiere instead of falling off.
Also Monday: ABC’s The Bachelor matched last week’s season high. The third week of The Carrie Diaries improved some of its female demos, though its 18-49 rating was unchanged. NBC’s Biggest Loser dipped 4 percent and new show Deception did not improve.
|ADULT DEMO RANK||ADULTS 18-49 RATING||TOTAL VIEWERS (+000)|
|8:30P||BIG BANG THEORY||RS||#4t||2.3||8,136|
|9:00P||2 BROKE GIRLS||R||#6||1.9||7,283|