More than 6 million people tuned in to see Robin Roberts return to her job at Good Morning America on Wednesday, giving ABC another win in the morning show time slot.
GMA easily outranked Today in viewers (6.12 million vs. 4.93 million) and adults 25-54 (2.27 million vs. 2.24 million) on her big comeback day, according to Nielsen Fast Affiliate data.
Season to date, GMA remains the No. 1 morning news program in viewers (5.1 million) and adults 25-54 (1.9 million), and leads Today by its largest season margin in overall viewers (538,000 more than NBC’s 4.6 million) in more than 21 years. GMA is up 6% in viewers and 2% in adults 25-54 versus last year, while Today is down 15% and 21% respectively. CBS This Morning is up 8% in viewers but is flat in the demo.
ABC says GMA is enjoying its best overall season audience in seven years.