Simon Cowell just can’t quit creating new variations on Star Search. The ex-American Idol judge and current X Factor majordomo announced today that his company, Syco Entertainment, is joining forces with YouTube for “The You Generation,” an online talent competition that will be available in 15 languages and 26 different countries.
The twist: It’s not just for singers. According to Syco, “You Generation” is seeking “unconventional and original talents” in a variety of categories, including photography, cooking, visual art, and — perhaps most excitingly — magic. The contest begins next month, when would-be contestants can begin uploading their video entries onto the competition’s YouTube channel. Prizes will be awarded “every fortnight,” with a grand prize coming at the end of one year.
See the amusingly melodramatic trailer for “You Generation” below: