'S.H.I.E.L.D.' title tweaked again?

By the look of things online, ABC just can’t quite decide what to name its new Joss Whedon quasi-superhero action show.

First the title was S.H.I.E.L.D. And everybody was okay with that.

Then ABC revealed a new pilot title to advertisers via its ad sales website a couple weeks ago: Marvel’s Agents of S.H.I.E.L.D. We heard that the change was due to a potential legal conflict with FX’s former cop series The Shield. But adding the Marvel studio name struck some (okay, us too) as kind of unnecessarily corporate-y. In any case, ABC would not confirm the new title nor the reason for the apparent change.

Now ABC has quietly changed the show’s official Facebook page from S.H.I.E.L.D. to  … Agents of S.H.I.E.L.D. Ah-ha! More confirmation it’s now Agents of S.H.I.E.L.D.  Yet the switch had some fans wondering if the studio branding was now going bye-bye. But no, we’re hearing “Marvel’s” will likely remain a part of the title regardless of what the social networking page says (and that, once again, the title may still change). So it’s all probably, as Whedon might say, much ado about nothing.

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