'Vampire Diaries' spinoff ratings lack bite

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Will The CW have two Vampire Diaries shows next season?

Maybe … maybe not: The Vampire Diaries spinoff pilot had a disappointing performance in the flagship show’s 8 p.m. slot last night. The Originals delivered 2.2 million viewers and a 0.9 among adults 18-49 last night. Not only did the episode not demonstrate a spike of interest — which is what you hope to see when debuting the pilot for a potential new series — the rating was down 10 percent from the show’s last episode. The hour was also down 31 percent from The Vampire Diaries‘ average this season.

The CW has several pilots in contention for next season with supernatural and sci-fi themes, so The Originals has some competition too. But it’s always easier for a network to launch a show that has a built-in audience than jump-start a concept from scratch, and a weak Vampire Diaries rating is still better than the vast majority of other CW shows. What fans say online about The Originals pilot (and how the network’s executive team feels about the project creatively) might have just as much impact on the series-order decision as how many viewers initially showed up. In other words: Semi-lousy ratings or not, a series pickup remains likely. UPDATE: The CW gives Originals a series order.

Here’s EW’s recap of the episode if you want to sound off in the comments with your thoughts.

Several shows actually hit season or series lows last night, which also helps the spinoff’s odds.

CBS’ Big Bang Theory was back on top, though down 19 percent from its last original episode to a season low. Two and a Half Men, POI and Elementary all either hit or tied series lows. ABC’s Grey’s Anatomy was down while Scandal perked up — in fact, Scandal beat Grey’s Anatomy for only the second time in these morning numbers and equaled its series high when everything else on the night seemed to stumble. Fox’s American Idol dipped to a new low, with Glee down too. NBC’s Community, Office, Parks were all down, at least tying series lows. NBC’s Hannibal fell sharply to a low.

New paradigm reality check: None of the shows last night had a higher adult demo rating than Wednesday night’s finale of A&E’s Duck Dynasty. Full chart:

 ADULT DEMO RANK ADULT DEMO RATINGS TOTAL VIEWERS (+000)
FOX 8-9P AMERICAN IDOL #4t 2.7 11,104
9-10P GLEE #8 1.8 5,239
ABC 8-9P WIFE SWAP #11 1.1 3,418
9-10P GREY ANATOMY #4t 2.7 8,122
10-11P SCANDAL #2t 2.8 7,760
CBS 8:00P BIG BANG #1 4.2 14,381
8:30P TWO&HALF MEN #2t 2.8 11,027
9-10P PERSON-INTEREST #6 2.4 12,990
10-11P ELEMENTARY #7 2.0 9,935
NBC 8:00P COMMUNITY #12t 1.0 2,399
8:30P OFFCE RS #14t 0.9 1,837
9:00P OFFICE #9 1.7 3,133
9:30P PARK & REC #10 1.3 2,541
10-11P HANNIBAL #12t 1.0 2,401
CW 8-9P VAMPIRE DIARIES #14t 0.9 2,150
9-10P BEAUTY&BEAST #16 0.5 1,291

 


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