If you live in Hollywood, you’re going to see dozens of billboards for fall TV shows over the next few months. Most will try to convey as much information as possible by showing actors, a title, a tagline and premiere date. I cannot imagine any will be as awesomely minimalist as this one, which just popped up Monday morning. You might not know what this is. You can barely see what this is! But when a show has as much buzz as Marvel’s Agents of S.H.I.E.L.D., it doesn’t need to explain itself.
The ABC action-drama’s teaser billboard is simply the S.H.I.E.L.D. crest in glossy pitch black stamped against an equally black matte background. And that’s it. Just a mysterious black hole along the side of Barham Blvd. that doesn’t mind if you understand it or not. Check it out below (and for some non-cryptic intel about the show, check out the S.H.I.E.L.D. trailer here):