'Sleepy Hollow' ratings see crazy DVR lift

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We keep seeing bigger and biggest numbers for how much DVR is boosting TV ratings these days.

But this is the biggest we’ve seen yet this fall: The Sept. 26 second episode of Fox’s Sleepy Hollow grew 71 percent in the ratings. When the next-day ratings were reported after its telecast, Hollow had a 3.1 rating among adults 18-49 — a firmly good number. But now that the seven-day numbers are in, the fantasy crime procedural has jumped to a 5.3 rating (full chart of all shows below).

The outsized Hollow leap also made a difference in the overall weekly horse race, ratcheting Hollow up five notches in the rankings, coming pretty close that week to NBC’s Voice-fueled The Blacklist (5.5) which also airs Monday nights.

The next-day ratings have definitely been getting more shaky this season as a measurement of overall popularity. Make no mistake: Hits are still hits. And Lucky 7 is still Lucky 7 (ABC didn’t even wait to see full DVR data before yanking that one, and CBS didn’t need this data before pulling We Are Men, either). But the squishy middle ground is increasingly prone to seismic shifts.

Here’s a full chart of all the DVR gains from premiere week:

NET SHOW 7-DAY RATING NEXT DAY RATING PERCENT CHANGE
CBS BIG BANG THEORY, THE-SPCL 8.6 6.1 +41%
CBS BIG BANG THEORY, THE 7.8 5.5 +42%
NBC NBC SUNDAY NIGHT FOOTBALL 7.6 7.6 Even
ABC MARVEL AGENTS S.H.I.E.L.D 7.0 4.7 +49%
FOX FOX NFL SUNDAY-PST GN-NAT 6.8 6.8 Even
ABC MODERN FAMILY SP-9/25 6.5 4.3 +51%
ABC MODERN FAMILY 6.2 4.1 +51%
NBC VOICE 6.1 5.1 +20%
NBC VOICE-TUE 5.7 4.7 +21%
NBC BLACKLIST 5.5 3.8 +45%
NBC SUNDAY NIGHT NFL PRE-KICK 5.5 5.5 Even
CBS CRAZY ONES, THE 5.4 3.9 +38%
FOX SLEEPY HOLLOW 5.3 3.1 +71%
ABC GREY’S ANATOMY 5.1 3.4 +50%
CBS NCIS 4.8 3.6 +33%
FOX OT, THE 4.8 4.8 Even
CBS HOW I MET YOUR MOTHER 4.7 3.7 +27%
ABC GOLDBERGS, THE 4.1 3.1 +32%
NBC FOOTBALL NT AMERICA PT 3 4.1 4.1 Even
CBS CRIMINAL MINDS 4.1 2.8 +46%
CBS 2 BROKE GIRLS 3.9 2.8 +39%
CBS TWO AND A HALF MEN 3.8 2.9 +31%
ABC ONCE UPON A TIME 3.8 2.6 +46%
NBC LAW AND ORDER:SVU 3.8 2.7 +41%
NBC CHICAGO FIRE 3.7 2.7 +37%
CBS NCIS: LOS ANGELES 3.6 3.0 +20%
CBS ELEMENTARY 3.5 2.1 +67%
ABC REVENGE 3.5 2.3 +52%
ABC CASTLE 3.4 2.2 +55%
FOX NEW GIRL 3.4 2.1 +62%
FOX FAMILY GUY 3.4 2.6 +31%
CBS MOM 3.4 2.5 +36%
CBS PERSON OF INTEREST 3.3 2.3 +43%
FOX SIMPSONS 3.2 2.9 +10%
CBS SURVIVOR 3.2 2.4 +33%
FOX GLEE 3.2 2.0 +60%
ABC NASHVILLE 3.2 2.0 +60%
NBC MICHAEL J FOX SHOW 3.1 2.2 +41%
CBS CSI 3.1 2.0 +55%
FOX X-FACTOR-WED 3.0 2.5 +20%
ABC MIDDLE, THE 3.0 2.5 +20%
CBS HOSTAGES 3.0 1.8 +67%
ABC TROPHY WIFE 2.9 2.3 +26%
NBC REVOLUTION 2.9 1.8 +61%
FOX BROOKLYN NINE-NINE 2.8 1.8 +56%
NBC PARENTHOOD 2.7 1.6 +69%
ABC DANCING WITH THE STARS 2.6 2.3 +13%
FOX AMERICAN DAD 2.6 2.1 +24%
FOX BONES 2.6 1.9 +37%
FOX X-FACTOR-THU 2.6 2.1 +24%
ABC SHARK TANK 2.6 2.0 +30%
FOX BOB’S BURGERS 2.5 2.2 +14%
FOX MASTERCHEF JUNIOR 2.5 1.6 +56%
ABC BACK IN THE GAME 2.5 2.2 +14%
CBS MENTALIST, THE 2.5 1.6 +56%
CBS BLUE BLOODS 2.4 1.7 +41%
CBS HAWAII FIVE-0 2.4 1.6 +50%
CBS AMAZING RACE 2.4 2.0 +20%
FOX MINDY PROJECT 2.2 1.5 +47%
ABC SAT NIGHT FOOTBALL 2.2 2.2 Even
ABC BETRAYAL 2.1 1.5 +40%
FOX DADS 2.1 1.5 +40%
NBC FOOTBALL NT AMERICA PT 2 2.0 2.0 Even
NBC PARKS AND RECREATION 2.0 1.3 +54%
CBS GOOD WIFE, THE 2.0 1.5 +33%
CBS UNDERCOVER BOSS 1.9 1.6 +19%
ABC LAST MAN STANDING 1.8 1.2 +50%
ABC ONCE UPON A TIME SP-9/29 1.7 1.4 +21%
NBC DATELINE FRI 1.5 1.3 +15%
ABC LUCKY 7 1.5 1.3 +15%
ABC MARVEL AGENTS SHIELD-9/26 1.5 1.2 +25%
CBS 60 MINUTES 1.4 1.4 Even
ABC NEIGHBORS, THE 1.3 1.0 +30%
ABC 20/20-FRI 1.3 1.2 +8%
ABC SAT NIGHT FTBL PRE-GAME 1.1 1.1 Even
CBS 48 HOURS 1.1 1.0 +10%
FOX SLEEPY HOLLOW-FRI 1.0 0.9 +11%
NBC SNL PRIME-SAT 0.9 0.8 +13%
CBS COMEDYTIME SATURDAY 1 0.9 0.8 +13%
NBC BLACKLIST-SAT 0.9 0.8 +13%
NBC MICHAEL J FOX SHOW-FRI 0.9 0.8 +13%
CBS COMEDYTIME SATURDAY 2 0.8 0.8 Even
CBS CRIMETIME SATURDAY 0.7 0.7 Even
CW WHOSE LINE IS IT ANYWAY 0.6 0.5 +20%
CW AMERICA’S TOP MOD-14 G&G 0.6 0.4 +50%
NBC CHICAGO FIRE-SAT 0.5 0.5 Even
CW WHOSE LINE IS IT-ENC 0.5 0.4 +25%
CW ARROW 0.4 0.3 +33%

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