DVR ratings: Which shows DON'T get a boost?

Let’s ask a new question this week: Which shows are not much benefiting from DVR?

Nielsen’s numbers for the third week of the broadcast season were just released, full chart below.

CBS’ Elementary may have been struggling this season up against ABC’s Scandal, but plenty of viewers are sure checking out the Sherlock Holmes drama on DVR: The Thursday night crime procedural jumped from a 1.9 rating among adults 18-49 to a 3.5 — that’s 84 percent, the biggest percentage increase delivered by a broadcast show that week. Several other 10 p.m. dramas were among the other top gainers, including CBS’ Hostages (75 percent), ABC’s Nashville (81 percent), NBC’S Parenthood (75 percent), CBS’ The Mentalist (69 percent) and ABC’s Castle (68 percent).

Now as for those shows not getting much of a bump: In general, sports and reality shows tend not to see much post-premiere night playback (notice top-rated Sunday Night Football only climbed 1 percent via DVR, and The Voice only rose 10 percent). But let’s take a look at shows that you might otherwise expect to see a bigger DVR boost.

New comedy The Millers has been doing well for CBS on Thursday nights with a Big Bang Theory lead-in, but looking at this chart it appears like the show is probably benefiting from a lot of momentum viewing. By only climbing 23 percent in DVR, not too many viewers who miss the Will Arnett comedy are bothering to catch up later. ABC’s freshman Wednesday comedy Back in the Game is only climbing a mere 11 percent, while its more senior Middle lead-in is not fairing much better (23 percent). Among dramas, the show seeing the smallest percentage-gain from Day 2-7 DVR is NCIS: LA (27 percent) followed by new The CW drama The Tomorrow People (33 percent).

Full chart for the week starting Oct. 7:

SHOW DAY 7 RATING DAY 1 RATING  % Chg
NBC SUNDAY NIGHT FOOTBALL 8.5 8.4 +1%
BIG BANG THEORY, THE 7.7 5.1 +51%
MODERN FAMILY 5.7 3.9 +46%
VOICE 5.5 4.6 +20%
BLACKLIST 5.0 3.1 +61%
MARVEL AGENTS S.H.I.E.L.D 4.8 2.9 +66%
SLEEPY HOLLOW 4.7 2.8 +68%
SCANDAL 4.6 3.1 +48%
GREY’S ANATOMY 4.6 2.8 +64%
GLEE 4.3 2.9 +48%
HOW I MET YOUR MOTHER 4.2 3.0 +40%
CRIMINAL MINDS 3.9 2.6 +50%
NCIS 3.9 2.8 +39%
MILLERS, THE 3.7 3.0 +23%
NEW GIRL 3.6 2.1 +71%
ELEMENTARY 3.5 1.9 +84%
ONCE UPON A TIME 3.5 2.4 +46%
CRAZY ONES, THE 3.4 2.4 +42%
NCIS: LOS ANGELES 3.3 2.6 +27%
VOICE-TUE 3.3 3.0 +10%
CHICAGO FIRE 3.3 2.1 +57%
2 BROKE GIRLS 3.3 2.3 +43%
CASTLE 3.2 1.9 +68%
TWO AND A HALF MEN 3.2 2.3 +39%
SUPER FUN NIGHT 3.2 2.5 +28%
SURVIVOR 3.2 2.5 +28%
PERSON OF INTEREST 3.1 2.0 +55%
BONES 2.9 2.1 +38%
NASHVILLE 2.9 1.6 +81%
CSI 2.9 1.9 +53%
MOM 2.8 2.1 +33%
GOLDBERGS, THE 2.8 1.9 +47%
REVENGE 2.8 1.6 +75%
MIDDLE, THE 2.7 2.2 +23%
X-FACTOR-WED 2.7 2.2 +23%
LAW AND ORDER:SVU 2.6 1.6 +63%
ONCE UPON A TIME WONDRLND 2.5 1.7 +47%
REVOLUTION 2.5 1.5 +67%
X-FACTOR-THU 2.5 2.0 +25%
DANCING WITH THE STARS 2.5 2.0 +25%
BROOKLYN NINE-NINE 2.4 1.5 +60%
FOX MLB ALCS GAME 2 2.4 2.4 Even
SHARK TANK 2.4 1.7 +41%
AMAZING RACE 2.3 1.9 +21%
HAWAII FIVE-0 2.3 1.5 +53%
MINDY PROJECT 2.2 1.4 +57%
MENTALIST, THE 2.2 1.3 +69%
PARENTHOOD 2.1 1.2 +75%
BLUE BLOODS 2.1 1.4 +50%
WE ARE MEN 2.1 1.8 +17%
HOSTAGES 2.1 1.2 +75%
MASTERCHEF JUNIOR 2.1 1.4 +50%
TROPHY WIFE 2.0 1.4 +43%
BACK IN THE GAME 2.0 1.8 +11%
VAMPIRE DIARIES 1.9 1.1 +73%
FOX MLB ALCS GAME 1 1.9 1.9 Even
LAST MAN STANDING 1.9 1.2 +58%
PARKS AND RECREATION 1.8 1.2 +50%
DADS 1.8 1.3 +38%
MICHAEL J FOX SHOW 1.7 1.2 +42%
GOOD WIFE, THE 1.7 1.2 +42%
SUPERNATURAL 1.6 1.2 +33%
UNDERCOVER BOSS 1.6 1.3 +23%
60 MINUTES 1.6 1.5 +7%
IRONSIDE 1.5 1.1 +36%
ORIGINALS 1.4 0.9 +56%
SEAN SAVES THE WORLD 1.4 1.0 +40%
ARROW 1.4 0.9 +56%
DATELINE FRI 1.3 1.2 +8%
BETRAYAL 1.3 0.8 +63%
BANK OF AMER500-CHARLOTTE 1.3 1.3 Even
AMER FUNN HOME VIDEOS 1.2 1.2 Even
NEIGHBORS, THE 1.2 0.9 +33%
TOMORROW PEOPLE 1.2 0.9 +33%
20/20-FRI 1.1 1.1 Even
SCANDAL-TUE 1.0 0.9 +11%
WELCOME TO THE FAMILY 1.0 0.8 +25%
48 HOURS 1.0 0.8 +25%
COMEDYTIME SATURDAY 1 0.8 0.8 Even
SNL PRIME-SAT 0.8 0.8 Even
COMEDYTIME SATURDAY 2 0.8 0.8 Even
SLEEPY HOLLOW-FRI 0.7 0.7 Even
CRIMETIME SATURDAY 0.7 0.7 Even
ORIGINALS-10/10 0.7 0.6 +17%
AMERICA’S TOP MOD-14 G&G 0.7 0.4 +75%
SEAN SAVES THE WORLD10/11 0.7 0.7 Even
HART OF DIXIE 0.7 0.4 +75%

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