CW orders 'Veronica Mars' spinoff digital series

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A version of Veronica Mars will return to the small screen … very small screen.

The CW announced today that a spinoff of the long-running show that’s about to hit the big screen will air online. It’s from Rob Thomas, the creator of the series and the upcoming movie.

The show will post on CW Seed, the network’s home for original digital series. Sadly, the CW had very few details to share with the press today at the annual Television Critics Tour in Pasadena because the deal was just done. CW Entertainment President Mark Pedowitz said Thomas is “thrilled” with what CW Seed is doing and already has some ideas about what characters could be featured in the spinoff.

“I told him we’ll take it whenever its ready,” Pedowitz said.

None of the actors are currently attached, but Pedowitz said he isn’t worried. “I have faith in Rob,” he said. “If [the actors are] there, they’re there, if they’re not, they’re not … I have great faith in Rob he will turn it into something fantastic, and should it ever turn into a TV series again I hope he’ll think of us.”

The idea to develop a digital series came from Warner Bros. TV, which produced the original series for UPN and, later, CW. It’s likely the webisodes will average 6 to 8 minutes in length for Seed, which was designed to test new talent and series.  The goal was to release the spinoff around the March 14 premiere of the Veronica Mars movie, but that seems unlikely.

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