NBC's 'Rosemary's Baby' in ratings hell

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It’s a bouncing baby bomb: Part 1 of NBC’s high-profile Rosemary’s Baby miniseries performed surprisingly poorly in the overnight ratings. The Mother’s Day remake of the classic horror novel and 1968 film  delivered only 3.7 million viewers and a 1.1 rating among adults 18-49 across its two-hour debut. In the 9 p.m. hour, it was firmly beaten by the second half of ABC’s two-hour Once Upon a Time finale and tied by Fox’s Cosmos. In the 10 p.m. hour, Rosemary’s was edged out by both ABC’s Revenge and CBS’ The Mentalist.

Rosemary’s Baby starred Zoe Saldana in the role made famous by Mia Farrow. Though reviews were mediocre (ranking only 53 out of 100 on Metacritic), one would have expected bigger numbers, if only due to its well-known title and receiving a fair amount of promotion. Perhaps between Once being extended across 9 p.m. this week and HBO blowing up its ratings with Game of Thrones in the same hour, it was tough for a new genre program to convince viewers to flip over. Speaking of which: Did Thrones set another ratings record? That number won’t be out until later today or tomorrow.

Full chart:

NET/TIME/SHOW  18-49 RATING  TOTAL VIEWERS (+000)
FOX 7:00P BOB’S-7P- 0.9 2,015
7:30P AM DAD-730- 1.1 2,381
8:00P SIMPSONS- 1.6 3,610
8:30P FAMILY GUY- 2.1 4,116
9-10P COSMOS- 1.2 3,471
ABC 7-8P AMR-VIDEOS- 1.5 5,753
8-10P ONCE-TIME- 2.2 6,501
10-11P REVENGE- 1.5 4,921
CBS 7-8P 60 MINUTES- 1.1 8,368
8-9P AMAZNG RCE- 1.7 7,438
9-10P GOOD WIFE- 1.2 8,683
10-11P MENTALIST- 1.2 8,630
NBC 7-9P DATE-SU-7P- 0.8 3,794
9-11P ROSEMARYS-NT 1 S 1.1 3,674
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