The hilarious reason 'Once Upon a Time' took on 'Frozen'

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Once Upon a Time and Frozen: It’s a match made in fairy tale (and corporate synergy) heaven. But how did this chocolate-and-peanut butter pairing come about? What was the moment of inspiration when ABC’s Once Upon showrunners Edward Kitsis and Adam Horowitz decided to take on the biggest animated movie in history for a story arc this fall during their hit show’s fourth season? As it turns out, the precise moment was captured on camera in the Once Upon writers room. The team revealed the footage to fans during the Once Upon panel at Comic-Con on Saturday. We have the clip for you now, exclusively on EW.com. Enjoy this (rather hilarious) scene of behind-the-scenes creative illumination:

Also: Love wipe board of unused fairy tale ideas behind the writers (gems such as “The Tallest Dwarf” and “The Princess and the Peace Officer”). And: The name of the pizza shop is awesome. Also-also: At the EW.com Comic-Con party, the showrunners mentioned that Once Upon writer Jane Espenson wrote this sketch. Once Upon returns to ABC on Sept. 28.

UPDATE: Ginnifer Goodwin’s message to ‘Once Upon a Time’ fans at Comic-Con

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