Ke-yah! After 14 years, Priceline is chopping William Shatner as its spokesperson.
The travel agency is reportedly jettisoning Captain Kirk in an explosive final ad that will air starting Monday. In the 30-second spot, Shatner’s deal-dishing character the Negotiator rescues panicked vacationers from a bus teetering on a bridge’s railing.
“Save yourselves — some money,” he says, handing his cell phone to a passenger as he and the bus tumble into a dry creek bed. A violent explosion follows.
“I’m in grief mode,” Shatner told the AP. “It’s not the first time I’ve had an iconic character die off … It was a great run. [But] if the management says this is the end, this is the end.” READ FULL STORY