The return of Sarah Michelle Geller to series TV delivered a solid, if unexciting, number for The CW.
The good news: Ringer greatly improved upon its 90210 lead-in and performed far better (up 66 percent) than Life Unexpected‘s debut in the slot last year. But Ringer was originally developed for CBS and has generated plenty of headlines for The CW this summer, and it would have been nice to see the drama’s debut break out of network’s standard ratings zone.
Ringer was seen by 2.7 million viewers and earned a 1.2 rating among adults 18-49. That’s the largest total audience — though not the highest rating — that the network has had in that slot since 90210 premiered there a few years ago (both SMG and 90210 draw an older audience than, say, Vampire Diaries, which is why the total viewers number is relatively high compared to the more important number — the rating). The return of 90210 (1.6 million, 0.8) dipped 11 percent from its premiere last fall. READ FULL STORY »