If you’ve watched syndicated reruns of sitcom How I Met Your Mother lately, you might have been startled to see advertisements for very current movies such as Bad Teacher and Zookeeper in episodes that originally aired as early as 2006, long before those flicks were made. The photos here, for instance, are from the second-season episode titled “Swarley,” which originally aired Nov. 6, 2006 — more than four years before Bad Teacher hit theaters. So… what exactly is going with this phenomenon? EW investigated, and here’s the scoop.
Tag: Advertising (14-20 of 20)
Hoover stood up with irate fans today by announcing that it will yank advertising from ABC in light of the net’s decision to cancel All My Children and One Life to Live. On the vacuum company’s Facebook page, vice president of marketing Brian Kirkendall said “we hear you loud and clear” and plans to discontinue advertising with ABC this Friday.
“We’re making every attempt to pull our spots from these programs sooner,” Kirkendall said. “Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.” READ FULL STORY
Message for @Gilbert Gottfried and @50 Cent: You are what you Tweet. And, especially in Gottfried’s case, that could lead to trouble. Earlier this week, both the funnyman and the rapper used Twitter to become the center of news — though it’s likely they didn’t make the headlines they were hoping for. After some not-so-sensitive Tweets regarding the earthquake and tsunami in Japan (“I just split up with my girlfriend, but like the Japanese say, ‘They’ll be another one floating by any minute now’”), Gottfried lost his job as the Aflac duck and 50 Cent (“Its all good Till b—-es see there christian louboutins floating down da street sh– gone get crazy”) became the target of online ire. In fact, both celebrities’ Tweets were so insensitive, it’s impossible not to wonder, What were they thinking? But we imagine no one is pondering this thought more than the person responsible for the stars’ images: Their publicists.
Indeed, Twitter has introduced an interesting double-edged sword for publicists since its 2007 creation. READ FULL STORY
After being fired as the quacking spokesperson for Aflec (and doubtless receiving a ton of outraged messages), comedian Gilbert Gottfried apologized Tuesday for his offensive tweets mocking victims of the catastrophic earthquake and tsunami in Japan.
Returning to Twitter, Gottfried wrote two hours ago: “I sincerely apologize to anyone who was offended by my attempt at humor regarding the tragedy in Japan. I meant no disrespect, and my thoughts are with the victims and their families.”
Joan Rivers, meanwhile, offered her support for the jokes via Twitter: “Oh come on people—this is just outrageous! Gilbert Gottfried was FIRED from Aflac for making jokes about the tsunami in Japan.” And then added: :That’s what comedians do!!! We react to tragedy by making jokes to help people in tough times feel better through laughter.”
Gottfried had penned jokes such as “Japan is real advanced. They don’t go to the beach. The beach comes to them.”
Ack! Gilbert Gottfried’s Aflac duck is no more: After the actor tweeted a series of insensitive jokes following the earthquake and tsunami in Japan, the insurance company announced it was parting ways with the actor, who famously voices the Aflac duck in the popular commercials. “Gilbert’s recent comments about the crisis in Japan were lacking in humor and certainly do not represent the thoughts and feelings of anyone at Aflac,” Aflac Senior Vice President and Chief Marketing Officer Michael Zuna said in a press release. “Aflac Japan — and, by extension, Japan itself — is part of the Aflac family, and there is no place for anything but compassion and concern during these difficult times.” One joke that Gottfried tweeted: “I just split up with my girlfriend, but like the Japanese say, ‘They’ll be another one floating by any minute now.'” (UPDATE: Gottfried has apologized for his Tweets, while Joan Rivers defends him).
But don’t expect the duck itself to waddle away from your TV screens. READ FULL STORY
Chrysler’s “Imported From Detroit” ad has been called one of the best commercials of Super Bowl XLV. “It’s not like we set out to do a two-minute commercial with Eminem,” Melissa Garlick, head of Chrysler advertising, tells EW. He was originally approached just about using “Lose Yourself” in the ad because it’s a great comeback anthem. The more Chrysler management, including CEO Sergio Marchionne, spoke with him, the more they realized they shared the same passion for the city, and he agreed to be in the commercial. “We weren’t looking to make him a spokesperson or a sales pitch guy. We wanted him to talk from the heart,” Garlick says. It just felt natural for him to deliver the final line in the script: “This is the Motor City, and this is what we do.” READ FULL STORY
Kevin Bacon exclusive: The actor talks about playing his own biggest fan. 'It's just so silly. I loved it.'
In the annals of celebrity ad appearances, Kevin Bacon’s recent spot for the Logitech Revue with Google TV — which has been lighting up the Internet for the better part of a week now — easily ranks as one of the strangest, and most endearing, in recent memory. As Ivan, the world’s biggest Kevin Bacon fan, the actor sports a paunch, thinning hair, and the most impressive collection of Kevin Bacon tchotchkes — posters, props, painted portraits, you name it — ever assembled inside a single ranch-style home. How did the actor dream up the character? Who came up with all that Bacon-phrenalia? And what does this mean for the famed Six Degrees of Kevin Bacon game? The actor gamely phoned up EW to answer all these questions, and more.
But first, just in case you haven’t seen it yet, check out the 60 second ad: READ FULL STORY
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