Message for @Gilbert Gottfried and @50 Cent: You are what you Tweet. And, especially in Gottfried’s case, that could lead to trouble. Earlier this week, both the funnyman and the rapper used Twitter to become the center of news — though it’s likely they didn’t make the headlines they were hoping for. After some not-so-sensitive Tweets regarding the earthquake and tsunami in Japan (“I just split up with my girlfriend, but like the Japanese say, ‘They’ll be another one floating by any minute now’”), Gottfried lost his job as the Aflac duck and 50 Cent (“Its all good Till b—-es see there christian louboutins floating down da street sh– gone get crazy”) became the target of online ire. In fact, both celebrities’ Tweets were so insensitive, it’s impossible not to wonder, What were they thinking? But we imagine no one is pondering this thought more than the person responsible for the stars’ images: Their publicists.

Indeed, Twitter has introduced an interesting double-edged sword for publicists since its 2007 creation. READ FULL STORY »